Data Scientist, Growth & Measurement

About Us:
Comfrt is one of the fastest-growing direct-to-consumer lifestyle and apparel brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen
 

About the Role:
We are looking for a Data Scientist, Growth & Measurement to help build the analytical foundation that guides how Comfrt allocates capital, measures growth quality, and drives long-term enterprise value.

This role sits at the intersection of Growth, Finance, Data, identifying the white space . You will own critical measurement systems, experimentation frameworks, and modeling capabilities that help answer questions such as:

• Where should the next dollar of spend go?
• What channels and investments are saturating?
• What creates the highest LTV customers?
• What improves incremental EBITDA?
• What drives durable brand equity and long-term customer value?

This is a strategic role for someone who combines strong technical depth with business intuition and an operator mindset.
What You’ll Own:
Measurement & Causal Inference

• Own and evolve Comfrt’s measurement framework alongside partners across MMM & MTA (Northbeam), incrementality (Workmagic), and experimentation
• Lead Marketing Mix Modeling (MMM) initiatives in partnership with measurement partners and internal stakeholders
• Design and evaluate geo tests, holdouts, lift studies, and quasi-experimental frameworks
• Quantify true incremental impact across marketing channels, campaigns, creators, and growth initiatives
• Identify saturation points, diminishing returns, and marginal efficiency curves across paid and organic channels
• Continuously improve model accuracy, interpretability, and decision-making reliability

• Develop models and analytical frameworks that improve CAC efficiency, LTV forecasting, contribution margin visibility, and retention economics
• Analyze customer cohorts to identify drivers of high-value and durable customer behavior
• Partner with Growth and Finance teams on forecasting, budget allocation, and investment planning
• Help distinguish short-term performance gains from long-term brand and customer value creation
• Build frameworks that measure the relationship between acquisition strategy, retention quality, and enterprise value creation

• Build scalable analytical systems and production-grade models using Python and SQL
• Partner with Data Engineering & Data Analytics & Insights  to improve data quality, metric governance, and experimentation infrastructure
• Standardize and maintain trusted business metrics including CAC, LTV, MER, contribution margin, retention, and incremental ROI
• Collaborate with Engineering and BI teams to operationalize models into dashboards, workflows, and reporting systems
• Ensure measurement systems remain scalable, reliable, and actionable as the business grows

• Translate complex analyses and modeling outputs into clear, actionable business recommendations
• Influence executive decision-making around growth investments, profitability, and long-term business quality
• Partner cross-functionally across Growth, Finance, Product, Data Engineering and Technology teams. 
• Help establish a culture of rigorous, data-informed decision-making across Comfrt

• 4–7+ years of experience in marketing science, econometrics, experimentation, or applied data science
• Deep experience with:
  • Marketing Mix Modeling (MMM)
  • Causal inference and incrementality testing
  • Statistical modeling and experimentation design
  • Regression, time-series, Bayesian, or forecasting methodologies
• Strong understanding of growth economics, customer behavior, and marketing efficiency
• Advanced proficiency in Python and SQL
• Experience working with large-scale marketing and transactional datasets
• Familiarity with modern data warehouses such as Snowflake, BigQuery, or Redshift
• Strong communication skills with the ability to simplify complex analyses into business decisions
• Ability to operate effectively in fast-moving, high-ambiguity environments
• Strong operator mindset with high ownership and accountability

Why Join Comfrt?

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! 
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.