Job Title
CRO, D/Cipher & MNIJob Description
About The Position | Major goals and objectives and location requirements
The Chief Revenue Officer, D/Cipher & MNI is a high-impact, results-driven role that leads our national revenue organization focused on intent-targeting and data-driven digital media solutions. The CRO will be the key revenue architect driving strategic partnerships, accelerating growth, and expanding market share across brands, agencies, and platforms that prioritize digital advertising performance and precision and help America’s largest publisher by leading revenue growth for one of its most important strategic initiatives!
As a core member of the executive leadership team, the CRO will define our go-to-market strategy, build and scale a world-class national sales team, and cultivate C-suite relationships throughout the digital advertising ecosystem. This role is ideal for a proven revenue leader passionate about transforming data into actionable growth and maximizing monetization across managed services and PMP / programmatic channels and different brand and agency customer profiles.
In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to one of our offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.
About The Team: | The Team and/or Brand
We are a collaborative, fast-paced, and entrepreneurial team rooted in problem-solving and creative iteration. We are confident but humble—a team that communicates clearly, partners effectively, and thrives in an environment where curiosity, accountability, and innovation drive results.
About The Positions Contributions: Weight% & Accountabilities, Actions and Expected Measurable Results
Sales Strategy & Leadership 25%
Own national revenue targets and deliver against ambitious growth goals across holding companies, independent agencies, and direct brand partnerships.
Develop and execute scalable sales strategies to expand adoption of omni-channel intent-targeting solutions across managed services and programmatic / PMP channels.
Define sales KPIs, pipeline frameworks, and forecasting standards to ensure accuracy, accountability, and predictable growth.
Team Leadership & Development 25%
Lead, inspire, and grow a high-performing national sales organization, including regional VPs, account executives, and business development teams.
Foster a performance-first, collaborative culture that emphasizes innovation, accountability, and customer impact.
Implement talent development programs, sales enablement tools, and clear career paths to attract, retain, and elevate top talent.
Client & Agency Partnerships 20%
Serve as an executive sponsor for key strategic accounts and agency relationships.
Cultivate deep relationships with CMOs, media buyers, planners, and programmatic leaders to drive long-term adoption and partnership expansion.
Collaborate with customer success and operations teams to ensure seamless campaign delivery and performance optimization.
Product & Market Collaboration 20%
Partner closely with product, marketing, and data teams to influence roadmap direction and messaging based on client insights and market trends.
Champion the voice of the customer, ensuring our solutions evolve to meet advertiser needs and market opportunities.
Monitor competitive trends across intent data, audience targeting, and performance media, identifying opportunities for innovation and differentiation.
Revenue Growth & Strategic Partnerships 10%
Identify and execute new revenue streams, vertical expansions, and cross-sell/upsell initiatives.
Build strategic alliances with ecosystem partners (DMPs, DSPs, CDPs, data providers, publishers) to expand reach and revenue.
Report regularly to executive leadership and the board on performance metrics, growth initiatives, and strategic opportunities.
The Role’s Minimum Qualifications and Job Requirements:
Education:
Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).
Experience:
12+ years of progressive sales leadership experience in digital media, ad tech, or marketing, including 5+ years in an SVP or VP capacity.
Specific Knowledge, Skills, Certifications and Abilities:
Deep expertise in intent data, audience targeting, programmatic buying, and performance marketing.
Proven track record of closing 6- and 7-figure deals with major brands, agencies, and holding companies.
Strong understanding of the digital media ecosystem, including DSPs, DMPs, SSPs, CDPs, and identity solutions.
Exceptional leadership, communication, and negotiation skills, with the ability to influence at the C-suite level.
Data-driven, analytical mindset with proficiency in CRM and sales tools (Salesforce, HubSpot) and performance dashboards.
Experience leading sales in high-growth, early- to mid-stage ad tech or data-driven marketing organizations.
Background working with top-tier advertisers in verticals such as retail, auto, finance, healthcare, tech, lifestyle, home.
Familiarity with leading ad tech platforms and technologies.
% Travel Required (Approximate): 10-%20%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: Remote US: $240,000.00 - $290,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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