Programming Director – Kids & Family Category
Role Purpose
The Director of Programming for Craftsy's newest category: Kids & Family - will develop the strategic vision for a diverse and innovative slate of digital video content, often paired with eCommerce kits, and lead a small team toward creating best-in-class "edutainment" programming. Aimed at creative 6-12 year-olds (plus their parents) and designed to engage Craftsy Unlimited subscribers, this content is the cutting edge of our growing business. Working arm-in-arm with the VP/Programming and eCommerce Buyer for Kids, the Director of Programming is also a key driver of category-level integrations across NBCUniversal, and initiatives in collaboration with Craftsy’s Product, Marketing, PR and Business Development teams.
Responsibilities
- Research, build and socialize an integrated and differentiated kids & family content strategy
- Lead a cross-functional team to acquire, develop, produce, edit and merchandise kids & family content – to include class-based and series-based content across all Craftsy verticals (cooking, arts, performance, etc.)
- Inspire and manage production and writing staff on each project
- Develop a clear and thoughtful content testing strategy, evolving your perspective in response to data
- Collaborate with the Kids & Family eCommerce Buyer to connect content and commerce initiatives at the earliest development stages
- Share targeted content and category insights with colleagues across departments
Basic Qualifications
• Minimum 5 years direct programming and/or production experience acquiring and developing talent and content for kids &/or families – from edutainment, digital &/or linear POV
Eligibility Requirements
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in Denver, CO and travel occasionally
• Must have unrestricted work authorization to work in the United States