Job Summary

NetApp is looking for a progressive content marketing expert to lead content strategy and development for campaigns. This leader will work closely with demand generation, product marketing and multimedia experts to create the right content, at the right time for specific buyers. 

We’re looking for a person who is skilled at investigating content needs and performance, architecting content for a digital buying experience and building/writing high quality content centered on customer needs. 

Content Strategy and Planning 

Set content objectives and metrics based on business goals
Define content needs by consulting with marketing stakeholders to pick the right content for the right audience, and the best channel
Facilitate the creation of content requirements map against the buying journey stages and align it to demand generation and promotional plans
Evangelize and maintain standards and best practices for content

Content Development 
Drive content creation of content marketing assets and digital copy 
Drive and optimize the established content process from ideation to publish 
Define the production schedule with the team 
Select content authors; pick the right brand voice for the story 
Align the production plan to the campaign plan 
Initiate and execute content production in content management platform; assign tasks, execute workflow 
Request content publishing to key libraries via established process 
Drive agency, subject matter expert and product marketing briefings: schedule, record and send team notes

Merchandising and Measurement  
Work with multimedia teams to ensure content is placed where it will perform best
Work with analytics team to monitor performance, report findings and optimize content accordingly
Audit content quality and assess the gaps based on best practices

Job Requirements

Qualifications
Experience in demand generation, paid media and social media 
Experience creating content for the data management 
Portfolio of work samples that demonstrate excellence in producing content in a variety of formats. 
Strong writer, editor, communicator. 
Organized, detail-oriented and analytical. 
Excellent project management skills. 
Knowledge of content performance metrics and able to draw insights from them. 
Able to apply best practices in content development, digital delivery, and content marketing. 
Familiarity with content standards, including voice and tone guidelines. 
Strong design sensibility with a firm understanding of user experience. 
Ability to communicate and work collaboratively across a global organization. 
Able to perform within tight deadlines across a variety of teams in a fast-moving setting 
Experience working with designers and agencies to produce content. 
Travel – approximately 10% as needed for team meetings. 
Proficient on Adobe creative and experience tools, publishing platforms like WordPress, SharePoint 365 for project planning and content sharing, social platforms like sprnklr and Dynamic Signal. Eloqua is a major plus. 

Education

Bachelor’s Degree and minimum 5 years in a similar role for B2B marketing (editorial, content marketing, communications) 
At least 3 years’ experience in demand generation, paid media and social media 
Experience creating content for the data management 

Equal Opportunity Employer Minorities/Women/Vets/Disabled.