ABOUT ADACTION INTERACTIVE
At AdAction Interactive, you’ll be working with an innovative group of performance marketers in the ever changing AdTech industry. Our goal is to drive quality traffic at scale for our clients with a primary focus of driving real value for our end consumers. At the heart of everything that drives AdAction are the people who work here and strive to make an impact on the success of the business.
Our people love working at AdAction because they’re challenged by unique and difficult problems in a nimble startup environment that’s backed by six plus years of success in performance marketing. Our employees also enjoy perks and benefits like:
- Health, vision, and dental insurance
- Up to 6% 401k match with no vestment period
- Generous PTO
- Flexible work schedule
- Monthly team outings and happy hours
- Easy access to downtown Denver
- Weekly catered lunch
- Open to remote employees
AdAction Interactive is looking for a B2B Content Writer to join our content publishing team, reporting to the Director of Content Strategy. As the B2B Content Writer, you’ll concept, edit and generate blog posts, case studies, white papers, infographics and other written content with an engaging and informative point of view. You will turn data and insights into compelling, accurate, customer-facing content and do it with a unique tone and style.
As the B2B Content Writer, you will be a critical player in everything from the development of brand campaign materials to thought leadership content to crafting the storyline and supporting content to support our advertising and sales team to drive revenue.
- Turn a strategy into compelling creative by partnering with business and marketing leads to develop content that meets brand and business objectives
- Write compelling, clear, and high-performing content to drive ROI across mediums including blog posts, website copy and digital campaigns.
- Use your expertise to seek data and relevant trends to make decisions that maximize the impact and effectiveness of content concepts and copy across multiple mediums.
- Work with Sales and Demand Generation to develop and refine content that speaks to specific companies and verticals.
- Translate technical/product content and market insights into clear and informative material that everyone finds easy to consume.
- Flex from writer to editor, collaborate cross-functionally to ensure superior quality, cohesion, and impact of content across all marketing and product touch points from paid ads, landing pages and email campaigns.
QUALIFICATIONS & EXPERIENCE
- 3 + years experience as a B2B content writer
- Data-driven writer with ability to translate research into clear and actionable insights
- Background in journalism, marketing, or copywriting
- Experience with Content Management Systems
- Ability to simplify and concisely explain complex topics
- Creativity and a passion for writing, with strong organizational skills and excellent attention to detail
- Familiarity with SEO concepts and best practices
- Experience or interest in mobile app marketing a plus!
*Writing samples and/or portfolio required
Read Full Job Description