Content Writer - B2B (Remote ok!)

| Greater Denver Area
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ABOUT ADACTION INTERACTIVE
 
At AdAction Interactive, you’ll be working with an innovative group of performance marketers in the ever changing AdTech industry. Our goal is to drive quality traffic at scale for our clients with a primary focus of driving real value for our end consumers. At the heart of everything that drives AdAction are the people who work here and strive to make an impact on the success of the business. 
 
Our people love working at AdAction because they’re challenged by unique and difficult problems in a nimble startup environment that’s backed by six plus years of success in performance marketing. Our employees also enjoy perks and benefits like:
 
  • Health, vision, and dental insurance
  • Up to 6% 401k match with no vestment period
  • Generous PTO
  • Flexible work schedule
  • Monthly team outings and happy hours
  • Easy access to downtown Denver 
  • Weekly catered lunch
  • Open to remote employees

POSITION SUMMARY

AdAction Interactive is looking for a B2B Content Writer to join our content publishing team, reporting to the Director of Content Strategy. As the B2B Content Writer, you’ll concept, edit and generate blog posts, case studies, white papers, infographics and other written content with an engaging and informative point of view. You will turn data and insights into compelling, accurate, customer-facing content and do it with a unique tone and style. 

As the B2B Content Writer, you will be a critical player in everything from the development of brand campaign materials to thought leadership content to crafting the storyline and supporting content to support our advertising and sales team to drive revenue. 

RESPONSIBILITIES

  • Turn a strategy into compelling creative by partnering with business and marketing leads to develop content that meets brand and business objectives
  • Write compelling, clear, and high-performing content to drive ROI across mediums including blog posts, website copy and digital campaigns. 
  • Use your expertise to seek data and relevant trends to make decisions that maximize the impact and effectiveness of content concepts and copy across multiple mediums.
  • Work with Sales and Demand Generation to develop and refine content that speaks to specific companies and verticals.
  • Translate technical/product content and market insights into clear and informative material that everyone finds easy to consume.
  • Flex from writer to editor, collaborate cross-functionally to ensure superior quality, cohesion, and impact of content across all marketing and product touch points from paid ads, landing pages and email campaigns.
QUALIFICATIONS & EXPERIENCE
 
  • 3 + years experience as a B2B content writer
  • Data-driven writer with ability to translate research into clear and actionable insights
  • Background in journalism, marketing, or copywriting
  • Experience with Content Management Systems
  • Ability to simplify and concisely explain complex topics
  • Creativity and a passion for writing, with strong organizational skills and excellent attention to detail
  • Familiarity with SEO concepts and best practices
  • Experience or interest in mobile app marketing a plus!

*Writing samples and/or portfolio required

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Starting Work on Greenfield ProductsLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • AsanaManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail

Location

We have a best-of-both-worlds location with the Rocky Mountains in our backyard while being less than 20 minutes from downtown Denver

An Insider's view of AdAction Interactive

What are some social events your company does?

We pride ourselves on building strong relationships with team members outside of the office. Everything from volunteer events to happy hours for new hires, there's always something on the calendar that promotes team building. Our big event is the annual retreat, which is how we bring our Austin and Denver offices together in a fun setting.

Seth

Business Intelligence Analyst

What projects are you most excited about?

Over the last year, our BI team has built data infrastructure that allows Account Managers to be as strategic as ever. With new ad units and inventory continuing to evolve, it excites me seeing how this improvement is facilitating the recommendations we make to advertisers to maximize scale and ROAS.

Sarah

Director, Strategic Accounts

How has your career grown since starting at the company?

Since starting at AdAction, my career has grown significantly. Initially starting out on the AdOps team, I entered the Action360 program and got the opportunity to learn the Ins and Outs of the company and Account Management team. Fast forward to now and I've just hit my one year anniversary as an Account Manager!

Matt

Strategic Account Manager

How would you describe the company’s work-life balance?

Work-life balance at AdAction is amazing! As a father of 2, I have a lot of commitments outside the office. Everyone has clear individual & dept. goals and as long as you are achieving those you can structure your day to ensure you don't miss the important things in life. In my 5+ years here I've never missed a single event my kids are involved in.

Jason

Senior Business Development Manager

What are AdAction Interactive Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
AdAction's Flexible Spending Account helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,650 annually. Employees may rollover up to $500 each year.
Disability Insurance
AdAction pays 100% of premiums for Short-Term Disability, which covers up to 60% of an employees salary for up to 11 weeks.
Dental Benefits
AdAction covers 50% of employee and spouse/dependent premiums for dental coverage.
Vision Benefits
AdAction's vision insurance plan provides 100% of premiums covered by the company.
Health Insurance Benefits
AdAction's health insurance plan with UHC covers 70% of premiums for employees and their families. Employees are given two plan options to best fit their needs, both of which have low copays.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AdAction's 401(k) retirement plan matches 100% of employee's contributions up to 6% of their annual base salary, with immediate vesting for matched contributions.
Child Care & Parental Leave Benefits
Child Care Benefits
AdAction offers a Dependent Care FSA to help families cover childcare-related expenses with pre-tax contributions of up to $5000 annually. This helps cover expenses like daycare and summer camps.
Generous Parental Leave
AdAction offers up to three weeks of paid parental leave for all new parents, which can be used in tandem with our PTO and short-term disability benefits.
Flexible Work Schedule
Every employee is given a second monitor for their home on day one of employment, so no matter when or where they choose to work, they have all of the resources they need.
Vacation & Time Off Benefits
Generous PTO
Employees are eligible for up to 4 weeks of PTO annually. Coupled with our flexible work from home policy, employees are able to really take the time off they need to do whatever they please.
Paid Holidays
All employees are granted paid time off to observe all major holidays.
Perks & Discounts
Beer on Tap
We've got a kegerator in the office for a rotating selection of craft brews and cold brew coffee! There are other beer and coffee options in the fridge, so that everyone can have something they like!
Casual Dress
Come as you are! At AdAction, we want our employees to be comfortable and happy while they're working. We care about the work you're doing, not if you're wearing jeans, a t-shirt and flip flops.
Company Outings
AdAction really values team outings, so we have a minimum of one unique outing each month! That's on top of happy hours, volunteer events, holiday parties and our annual all-inclusive staff retreat.
Game Room
Our lounge area is fully-equipped with a Wii and Play Station, including a multitude of game options. There's also a mini basketball hoop and everyone is always ready for an impromtu nerf dart war!
Stocked Kitchen
AdAction has a fully-stocked kitchen with unlimited granola bars, snacks, fruit, coffee, and LaCroix! We also have some essential lunch items like PB&J for days employees are in a pinch for a meal.
Some Meals Provided
AdAction provides a weekly catered lunch on Thursdays.
Happy Hours
Whether welcoming a new employee or taking advantage of some nice weather, AdAction loves to get together for some apps and craft brews!
Parking
No need to worry about where to park at AdAction! We have a parking lot which is completely free and it also backs up to a major RTD station for those wishing to take the train in.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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