At TrainingPeaks, we are passionate about helping our customers achieve their fitness goals. TrainingPeaks creates smart and effective endurance training solutions, including web and mobile apps. Our products help athletes commit to a clear goal, structure their training to work out smarter, and monitor their progress as they work toward their event or goal.

Some of our partners include USA Triathlon, USA Cycling, British Cycling, British Triathlon, Triathlon Australia, US Rowing, and many more!

Our software engineers are responsible for creating and supporting sites and services that power our products. Our work is critical to the TrainingPeaks mission:

“Bringing coaches and athletes together, and helping them get better at what they love to do.”

As Content Strategist, you will develop and execute digital marketing content strategies aimed at attracting new users and delighting our current users. You will oversee the creation and expansion of the company’s digital resources such as guides, lifestyle content, podcasts and videos. You will work cross-functionally to find ways to surface content throughout the user journey, and you will project manage various tests to find the best opportunities to present content to our users.

In addition to educating users about our products, we know great content can also help them train for an event and accomplish their fitness goals. We’re athletes ourselves, and we love being a part of a company that works to help other athletes reach that starting line.

This role is expected to reflect expertise, autonomy and self-direction in its approach to the responsibilities listed below. A Content Strategist should bring a combination of great writing, editing and content marketing strategy skills as well as a foundational knowledge of the topics we cover.

Core Functions:

• Facilitate new ideas, tactics and strategies related to storytelling, content presentation and outreach
• Assist the Manager, Content & Education in developing and executing strategies for long-term growth of our products and services
• Collaborate with creative and content stakeholders on the creation and planning of guides, promotional campaigns and blog articles, which may include writing, editing and sourcing content
• Uphold content best practices and ensure the content we produce reflects the tone, voice and goals of our customer segments
• Serve as the strategic voice and key stakeholder of the Content & Education team within your assigned mission team
• Work with the product (VOC, VOA, UX) teams and product and digital stakeholders on opportunities to use content throughout the product and user experience
• Work in collaboration with the partnerships team and maintain positive relationships with contributor networks
• Write high-impact copy for conversion elements and major campaigns, including landing pages, CTAs and in-app messaging
• Conduct content audits to ensure content is up-to-date, optimized, performing as expected and meets our high editorial standards
• Perform a content gap analysis as needed to identify new content opportunities that meet our customer’s desires and needs
• Work with data team and content team to optimize our content marketing conversion paths
• Assist the creative team with video strategy and production, when needed
• Can perform duties and make decisions with minimal supervision

Requirements

Required Qualifications:

• Minimum of 5 years previous journalism or marketing experience
• Copyediting experience
• Intermediate proficiency in AP Style
• Proficiency with Wordpress (or another similar CMS)
• Intermediate knowledge of Google Analytics, Sigma and/or other analytics tools
• Strong understanding of SEO best-practices and trends

Desired Qualifications:

• Experience as endurance athlete or coach
• Experience using TrainingPeaks products and services, including TrainingPeaks Coach and Athlete Edition, Best Bike Split and WKO4
• Advanced knowledge of Wordpress
• Knowledge of HTML and CSS
• Bachelor’s degree in journalism, marketing or communications preferred

Benefits

Compensation:

Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The salary range for this role is $55,063 - $91,772. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks:

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional*

• 401(K)
• 401(K) Matching
• Pet Insurance
• Significant investment in resources for employee development and professional growth
• Flexible work schedule in a culture of trust
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to on-site workout room, including locker rooms and showers
• Secure on-site bike storage
• Access to our on-site music studio
• Access to corporate discounts on gym memberships and gear
• Access to nutritious snacks and devour hour, weekly subsidized lunch

*Please note - due to COVID-19 some perks are not readily available at this time.

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

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Peaksware has been featured in BuiltInColorado’s Top 100 Companies list since 2017 and our brands have been recognized in Outside Magazine’s “Best Places to Work” multiple years in a row. Peaksware has also been honored as a part of Mogul’s “Top 1,000 Companies for millennial Women Worldwide”. We are proud of our company culture and of consistently being recognized, both locally and nationally, as a top workplace.

We would love to have you join our ever-growing team!