Content Marketing Manager at Vertafore
Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
The Content Marketing Manager is a key contributor to Vertafore's marketing and branding initiatives by helping to tell our story to customers, potential customers, industry stakeholders, the media, and more! This role is responsible for executing on a wide range of content, driving content strategy, testing and using data to find new ways to engage our core audiences, researching and identifying content topics, and serving as an experienced editor and resource on our brand voice to other areas of the organization. We're looking for a person with an appetite for strategizing and building remarkable brand-level content.
Core Requirements and Responsibilities:
Essential job functions included but are not limited to:
Create original, compelling content to improve engagement with prospects, partners and customers, including brochures, fliers, newsletters, web copy, whitepapers, blogs, emails and other collateral materials.
Drive Vertafore's social media content strategy and engagement initiatives.
Conceptualize, project manage, and ensure on-time delivery of a wide range of digital and print artifacts.
Be a content marketing advisor for the Sales and Marketing organization to pair marketing and messaging needs with appropriate tactics.
Serve as an editor and Vertafore Voice style resource to other areas in Marketing and the organization.
Help define and maintain KPI dashboards to measure the effectiveness of content marketing efforts and conduct data analysis to improve future efforts.
Identify and track industry trends, influencers, and topics of interest as they relate to key corporate messages in order to develop related content strategies.
Work with key stakeholders and subject matter experts to gather information and turn it into compelling, digestible, and appropriate content.
Recognize features and benefits of Vertafore products and effectively connect them to key messaging themes in brand-level marketing content.
Work with and manage external resources and vendors to develop, write, edit, and distribute content.
Serve as a Marketing Communications representative on cross-functional project teams.
Knowledge, Skills and Abilities:
Strong writing and storytelling skills with a passion for connecting with audiences.
Demonstrate experience creating content for multiple channels (web, social, print). Experience with multimedia content development a plus.
Experience management B2B social media strategy and content.
Able to translate complex and technical concepts into easy-to-digest, audience-forward content.
Able to integrate feedback to ensure content meets goals and expectations.
Strong working knowledge of editing practices and style guides (ex. AP, Chicago).
Detail-oriented with strong organizational skills and a commitment to quality.
Understanding of marketing and communication theory and best practices.
Excellent interpersonal skills, with the ability to communicate complex issues correctly and clearly to both internal and external customers.
Ability to adhere to brand style guidelines for tone and voice.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Able to work within time, budget, and resource constraints.
Understanding of marketing metrics and able to analyze marketing data and KPIs to identify areas of opportunity and improvement.
3 - 5 years of relevant work experience as a writer, editor, or content creator in a B2B organization, preferably in a software or technology industry.
Excellent writing and editing skills for a variety of audiences and situations.
BA/BS degree in communication, English, journalism, marketing, or related field.
Additional Requirements and Details:
· Travel required up to 10% of the time.
· Ability to work remotely with a stable internet connection on an as-needed basis
· Located and working from an office location (when required)*
· Occasional lifting and/or moving up to 10 pounds.
· Frequent repetitive hand and arm movements required to operate a computer.
· Specific vision abilities required by this job include close vision (working on a computer, etc.).
· Frequent sitting and/or standing.
*Our offices are currently closed due to COVID-19 and are scheduled to re-open mid 2021.
THE VERTAFORE STORY
Over the past 50 years, Vertafore has advanced the entire insurance distribution channel with the best software solutions in the industry. Today, we're proud to say hundreds of thousands of Vertafore users rely on our solutions to write business faster, reduce costs, and fuel growth by increasing collaboration and streamlining processes. Vertafore leads the industry with secure, cloud-based mobile products that provide superior reporting and analytics, delivering actionable insight- right when customers need it most. We partner with other leading technology companies to deliver comprehensive solutions to improve the way our customers do business and serve their customers.
The Vertafore Way
Insurance is about relationships, and technology should make those relationships stronger. That's why, at Vertafore, it's our mission to transform the way the industry operates by putting people at the heart of insurance technology. By focusing on our customers, becoming better every day, and delivering results you can see, we provide the level of trust and security that insurance is all about.
· Bias to Action: We're united by an innate drive to take action and make a difference in the technology and insurance spaces.
· Win Together: We work together as one team, showing empathy and respect along the way.
· Show Up Curious: We work to challenge one another to push boundaries and think beyond the box.
· Say It, Do It: We honor every one of our commitments because integrity is important to us.
· Customer Success is Our Success: We cultivate authentic relationships and follow up by actively listening to their needs.
· We Love Insurance: We appreciate the impact insurance has on the world.
Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.