"Facts tell, but stories sell."

That famous sales adage seems obvious when you read it (or hear it)! However, being "story-centric" is not inevitable - it takes a lot of work and dedication to create stories and LEGENDS about a company and a product. Our products are NOT curing cancer or flying to Mars, but we're still doing important work: We make life better for Real Estate Agents and Teams.

Our customers serve families and communities. While they're making dreams come true in their cities and towns, it's our mission to lighten their load and help them achieve a fulfilling career in Real Estate. Because our software is so central to their daily life, we have a BIG impact on them - for better or for worse.

Our philosophy about stories in a nutshell:

• Stories help motivate and inspire people to change and be better, fueling the emotional energy needed to effect change.
• Stories illustrate a narrative that the right people want to be a part of.
• Stories communicate important nuances about the values of individuals that make up the DNA of a company.

We're searching

With that in mind, Realvolve, Inc is searching for a Content Manager / Internal Journalist / Storyteller to increase the frequency, improve the quality, and organize the content and stories about our customers - their struggles, successes, and lessons learned.

The Content Manager will work to tell stories internally and externally via blog articles, videos, press releases, ads, sales presentations, etc. The primary goal is to connect with “right fit” prospects and excite our staff and customers, while secondarily…

• Increasing SEO rankings and website traffic, mainly organic traffic
• Increasing lead magnet content and lead generation
  • Increasing amount of organic lead generation from content
• Improving lead intent and qualification for sales
• Increasing lead to convo and convo to demo conversion
• Increasing client engagement with our brand, product, and services
  • Resulting in increased client retention

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Reports to: VP of Marketing

Location: Denver or Colorado Springs strongly preferred, but open to remote.

Job Description Below

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Position overview

The content manager will own the creation and direction of all content marketing initiatives across multiple platforms and formats. The key performance indicators of these efforts will manifest in an increase in website traffic and elevated engagement, higher quality lead generation, better customer retention, and other positive client-related outcomes.

The content manager will help shape our brand story, in addition to developing consistency for our brand’s storytelling. They will also have an obsession for content performance, reporting, and analytics.

Our content manager will lead the development of our content initiatives with a publisher/journalist mindset. They should think video first, and translate to all communication forms, to drive new business and cultivate new opportunities with our current client base.

The right candidate will have the heart of a teacher, with a love of learning, writing, video and communicating in all forms. They will see the value of every person on our team and put them at ease, empowering them to tell their stories to our audience.

Typical weekly duties for a content manager

• Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts).
• Interviewing internal and external subject matter experts for content.
• Company email marketing efforts, including newsletters, automated workflows, and so on.
• Video production, editing, and distribution.
• Ownership of all analytics and reporting for content marketing efforts.
• Search engine optimization (SEO) efforts for website and content.
• Social media for community engagement and long-term content promotion.
• Premium content production, including ebooks, white papers, webinars, etc.
• Creating landing pages and conversion opportunities for lead generation.
• General website updates and enhancements, e.g. new pages and calls-to-action placement.
• Professional development and continued education in relevant areas (e.g., HubSpot certifications).

How success will be measured

The content manager will be measured on the continual improvement of keyword SEO rankings, website traffic, customer nurturing and retention through storytelling, as well as the increase in new prospects, through the consistent development and deployment of content.

Specific measurements of these criteria include:

• An increase in defined customer engagement metrics (i.e. conversions, submissions, purchases, etc.)
• Growth in website traffic; specifically, organic reach and other inbound traffic sources.
• Conversion metrics definition and growth.
• Social media positive sentiment metrics.
• Customer feedback and survey data.
• Increases in key search engine keyword rankings.
• Clearly defining content distribution during particular stages of the buying cycle (lead nurturing).
• The primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.

Educational requirements

Bachelor's degree in English, Journalism, Public Relations or related communications field.

Required skills

The content manager role requires a combination of marketing and publishing mindsets, leading at all times with a “customer first” mentality. In essence, the content manager is the company storyteller and must be empathetic toward the pain points of the customer.

Specific skills required include:

• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
• Training as a journalist is a big bonus. Great at telling a story using words, images, audio, and especially video. Understands how to create content that draws an audience.
• The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
• Ability to produce and edit simple live-action videos to communicate a powerful story. Simple video cuts, name cards, and background music are essential.
• A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
• Clear articulation of the business goal behind the creation of a piece (or series) of content.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• Familiarity with principles of marketing.
• Incredible people skills.
• Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
• Able to screen out sales pitches and look for the relevant brand and customer story.

Other Considerations

If any of the following don’t instantly inject excitement into you… we’re probably not a good fit for you.

• We are a company in “scaling up” mode and this position is critical to our roadmap for success. You will be pushed to keep learning, improving, and hone your skills.
• We are modeling our content strategy after the “They Ask, You Answer” philosophy and looking for someone to push this even further.
• We are a tight-knit team that wants to have fun while pushing hard toward big goals.
• Our culture is king and we want people who will help us strengthen it everyday.

Excited? Sound like you? Want to apply?

Perfect. Let’s go. Send your cover letter and resume to [email protected]. Tell me how you’re going to take our content to the next level.