The Persona Marketing Manager will focus on driving marketing initiatives for SaaS customer leadership personas, collaborating with sales teams, creating content, planning events, and refining marketing strategies based on insights.
Company
BrainStorm (www.brainstorminc.com) is a B2B SaaS company that drives digital adoption and organizational change for outstanding companies around the world, including PepsiCo, American Express, Land O'Lakes, Inc., Mattel, Inc., Panasonic, Merck Company, and more.
BrainStorm thrives on a dynamic and fun-loving atmosphere, paired with a steadfast commitment to excellence. Our high-performing team is composed of self-starters who play a pivotal role in driving our success. Once we walk through the door, it’s definitely ‘Go Time’.
Opportunity
As Persona Marketing Manager, you will own the SaaS Customer Leadership persona, encompassing roles in Customer Success, Customer Experience, Customer Operations, Customer Education, and Customer Marketing. These leaders focus on driving customer adoption, retention, and expansion by delivering exceptional experiences and measurable business outcomes. You’ll build, accelerate, and enable the funnel for this audience by driving targeted messaging, campaigns, sales enablement, and event management that showcase how BrainStorm helps customer leaders achieve their core metrics.
What You'll Do
- Enablement | Collaborate with sales and business development teams to identify needs and deliver effective enablement resources, including pitch decks, case studies, and training materials.
- Campaigns | Plan, execute, and optimize integrated marketing campaigns to drive leads and completed demos; Partner with marketing operations to streamline routing and follow-up processes.
- Content | Create and oversee content that resonates with target audiences, including white papers, blog posts, webinars, email campaigns, and videos; Collaborate with subject matter experts to develop thought leadership pieces and materials for different stages of the buyer’s journey.
- Events | Plan and execute virtual and in-person events, such as webinars, trade shows, and conferences, to generate leads and build brand awareness; Coordinate pre- and post-event marketing efforts, including promotions and follow-up communications.
- Reporting | Use market insights and feedback to refine messaging, campaigns, and overall marketing tactics.
About You
- 3+ years of experience in B2B marketing.
- Natural collaborator and team player; You easily build connections with people, and are a trusted resource, known to get the job done.
- Confident communicator, both written and verbal; You know how to strike the right tone for the right setting, avoid jargon, and have an aptitude for clear and convincing writing.
- Ruthlessly responsible and reliable; You’re always on top of your work because you have good systems for organization, can plug into existing systems, can independently manage tasks to completion, and know when to speak up and ask questions.
- Lifelong learner; You know how to find answers to your questions and independently learn how to do new things. You’re a savvy learner who relies on self-directed research to figure out how to get from A to B.
Preferred Skills
- Preferred experience with Hubspot, Google Analytics, and Asana.
- Hands-on planning and executing events, both virtual and in-person, from idea to completion.
BrainStorm provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Medical, dental, 401k, and other benefits are included. The position is available in the American Fork, UT office.
BrainStorm Inc is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complimentary.
Top Skills
Asana
Google Analytics
Hubspot
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