About Optimism
Optimism conceives, launches, and operates digital media brands that spark curiosity, spread useful information, and improve the lives of our readers. Optimism takes an email-first approach, transforming the inbox into a personal feed of interesting, informative content. Our newsletters then prompt subscribers to continue their journey on our web properties, each filled with fascinating content for readers to get lost in.
Our brands populate a variety of content categories: History, Health, Finance, and Travel, among many others. Our authenticated audience is subscribed to our email newsletters, which helps us reach over 5 million unique visitors, and serve more than 40 million web sessions each month. And we’re growing with each new brand.
About Audience Development Strategist
Optimism is looking for a versatile Audience Development Strategist to help guide the strategic vision for the growth of our audience on both email and web. This role will focus on building, testing, and optimizing lead acquisition channels and partnerships in order to extend Optimism’s reach. The ideal candidate is comfortable using analytics at every phase.
Accountabilities
- Planning, executing, and managing audience and traffic acquisition strategies and partnerships.
- Negotiating contracts with lead and data partners
- Managing and reporting the ROI of lead acquisition channels
- Exploring new distribution platforms to extend Optimism’s reach via third-party platforms, social partnerships, etc.
- Collaborating with Sales to identify viable segments and expand available inventory for campaigns
Qualifications
- Are an experienced audience development strategist with experience growing the reach of media companies and their portfolio of brands.
- Understand traditional audience development channels, and can analyze which channels make the most sense for brands and their intended audiences.
- Use analytics and statistics to build iterative action plans with a keen sense of process.
- Have excellent communication skills.
- Can see a problem from multiple perspectives.
- Are comfortable using and pulling reporting from analytics platforms.
- Are able to transform and run analyses on data using Excel, Google Sheets, etc., and provide insights or recommend actions based on the results.
- Can successfully design, run, and interpret an A/B test.
- Understand when to use empirical vs analytical data
Our Commitment
We aim to provide equal opportunity for all. We are firm believers in the strength of diversity and aim to build teams of individuals that offer unique perspectives, come from different backgrounds, and challenge each other to be better every day!
Top Skills
What We Do
Optimism's portfolio consists of more than a dozen publications spanning a wide variety of topics. While the subject matter may vary (from travel to learning to news) all of Optimism's brands are united by a singular mission: to build a brighter web. This mission carries through to each and every one of Optimism's brands, all of which at their core aim to be nourishing and uplifting to their readers. This promise has allowed Optimism to build a powerful audience of millions of engaged subscribers who have made a habit of starting their day with Optimism.
Why Work With Us
Working for Optimism will expand your skill set and drive your curiosity, as it embodies and supports multiple different trades such as art, creative ventures, content and strategic investments. You will be treated like family and immersed in a culture of connectedness while fostering your personal and professional growth.
Gallery
.jpg)
