Customer Education Manager
Greater Denver Area
2 weeks ago
Business Model: investment, revenue & margin for a Customer Education Program (CEP).
Organizational Design: roles, contractors, service agencies, crowdsourced content.
Cross-functional partnerships: partner with other departments to integrate CEP across the entire customer lifecycle, and in multiple channels (Academy, Marketing content, webinars, conferences, in-app, Social, etc.).
Metrics: health of the CEP, leverage industry benchmarks, operationalize the right metrics in our systems to drive actionable insight, focus on analytics to gauge the value of CEP.
Subscription Model Definition: offerings, full-access vs premium content, public content, custom training, live, virtual, in-person, offerings for partners, train the trainer.
Pricing: base prices, virtual & onsite training, e-learning, considerations for subscription plans, training credit programs, commercial models for custom-developed training.
Content Development Trends and Strategy: best practices in content development, mobile, 3rd party distribution (e.g., LinkedIn Learning, Udemy, etc.).
Certification Program: customers, partners, employees; leverage certification data to analyze adoption, forecast retention, identify expansion opportunities, and target potential reference accounts.
Tech Stack: LMS that will scale for our growth, the architecture of how it integrates with our other business systems, with our product, and with 3rd party systems (Social, partner systems, etc.).