Senior Manager of Demand Generation
Greater Denver Area
1 week ago
We are reimagining how the mobile workforce works. Our Senior Demand Generation Marketing Manager is responsible for producing predictable volume and quality of new sales pipeline. You will lead the strategy, execution, analysis and optimization of digital demand generation. You are an effective innovator and thought leader in marketing automation & integrated lead nurturing campaigns, paid media (search, display, social, video, print, & content syndication), list acquisition, webinars, email, web, & chatbot applications. You will create/optimize assets for Sales & BDR teams and support trade show strategies. You will test, measure, report and optimize against all demand gen activities and use your findings to influence and elevate work across the business. You will collaborate expertly and passionately with all related functions, including Sales, Marketing, Creative, Product Marketing, and executive leadership. You have a deep and fundamental empathy for our customers and the industries we serve. You seek to develop high-value campaigns and to build a comprehensive & consistently optimized demand generation portfolio. You are rigorous in your pursuits and highly creative.