Wayin Takes Social Media to the Next Level with the Denver Broncos

Wayin, a social hub platform, has teamed up with the Denver Broncos to create a new social engagement hub. The customizable platform creates a singular point of access for fans by visualizing fan, player, and team-generated social content. The social hub launched this week to celebrate the beginning of Broncos Training Camp, and fans are encouraged to participate in the hub by using the hashtag #Broncoscamp.

By including hashtags, media key terms and Twitter handles, the Denver Broncos hub will drive in-the-moment media engagement for fans and players alike. The Denver Broncos Hub, which can be found at http://www.denverbroncos.com/social will make it possible to follow all of this activity in one organized, customized and highly visual format.

The Denver Broncos are the latest in a series of other NFL organizations—including the Atlanta Falcons and the St. Louis Rams—to create its own customized Wayin Hub. The recent increase in the number of hubs is a testament to the growing importance of social media in the world of sports. Recognizing that sports fans rely more and more on social media networks like Twitter for real-time updates, the WayinHub enables followers an additional access point for stats, highlights and important team information as well as engage with the team and other fans throughout the season.

“At Wayin, we recognize that major brands like the Broncos are continually looking for ways to aggregate the large amount of social media content about their team and players,” said Wayin CEO Elaine Wood. “The Wayin Hub allows the Broncos to better understand what resonates with fans, whether it’s scores and stats or individual player updates. Right in our backyard in Denver, the Broncos are the latest brand to truly understand the true value of social media engagement.”

"We wanted to build a visual, engaging experience that allows Broncos Country to have minute by minute updates at their fingertips," said Mac Freeman, Senior Vice President of Business Development, Denver Broncos. "Our fans are extremely tuned into social media, making tools like Twitter more important than ever before. Through the Denver Broncos social hub powered by our local partner - Wayin, fans and followers have a one-stop shop for highlights, stats and important team Tweets and photos."