Wayin Acquires Comenta TV to Power On-Air Social Media

by Kelsey Cullen
January 8, 2014

The social media ecosystem is evolving and converging. Brands want a simple, unified solution to easily integrate conversations that matter into their sales, marketing and service functions. Just as e-commerce evolved over a decade ago, social media is quickly becoming threaded into common online functions.  The best brand stories are being told by customers and Wayin helps easily aggregate relevant social content in an interactive visual manner so people can better embrace, share, understand, and act upon it.

In 2013 Wayin helped some of the biggest companies in the world leverage real-time conversations to create more compelling experiences– on devices, in web hubs, in stores, on big screens, on TV shows and even on the giant billboards in Times Square as the nation rang in a new year. Our commitment to innovation, creativity and unparalleled customer service led to rapid growth and propels Wayin into new frontiers in 2014.

With this acquisition of Comenta TV, an established broadcast display and analytics company, we are establishing a new standard for a unified solution offering.  As pioneers in the TV industry in South America, the team and technology at Comenta TV have helped networks unlock the power of real-time intelligence, seamless social to broadcast integration and next generation tools to provide producers with more relevant content and greater creative freedom. Now, we are one team- with unmatched capabilities, experts around the globe and an even stronger base to serve our clients and ultimately, consumers everywhere.

Business is about people – and ours is no different. In fact, people, their data, and their behaviors across the social landscape will always be at our core. It’s our job to help our clients make sense of out of these behaviors, to extend and derive value from these “social moments” – turning what was once fleeting moments into valuable relationships and loyalty.  Simply put, this increases our clients’ ability to help turn data into action, connections into transactions, – and make conversations matter!

In a few years, I expect there to be 3-5 significant players in this market, and we are aggressively establishing Wayin as a the leader of the pack.

-Elaine Wood, President and CEO.

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