In a world where content marketing is rapidly growing, it's increasingly harder to reach your target audience. Simply creating extraordinary content isn't enough anymore; you have to have a content distribution strategy that makes your content omnipresent.
What is omnipresent content?
Being omnipresent is when something can be everywhere. When you have omnipresent content, it is spread across so many areas of the Internet. How you write your content is still important, but a greater emphasis should be put on how your share and distribute your content.
Why is omnipresent content important?
Think about NASA for a second. Did you know they have an Instagram account? Even more, they're on all other social platforms, they have their own online TV channel, they have apps in the Google Play store and on the iTunes store, and they're almost always sharing their high-resolution images and videos on just about every photo-sharing company that you can find.
NASA is hyper-dedicated to an out-of-this-world content distribution strategy because people are interested in what the spacefaring science agency is up to.
Of course, your content will be hard pressed to compete with NASA's content, but by applying certain concepts to your distribution strategy, you'll be able to take your content marketing efforts to the next level.
Read the full article to learn how you can create omnipresent content.
