Meet Roximity. They're Transforming Mobile Advertising.

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“Imagine it's noon, and you're hungry for some lunch. As you drive near your favorite sandwich spot or walk by that new burger place, your phone alerts you to an offer for 1/2 off an appetizer or a free order of fries.”

Now that sounds like a pretty sweet deal, and it’s a perfect example of what Roximity does. (No wonder, since it was provided by co-founder Danny Newman.) This Denver-based company runs location-based mobile ads that alert users to deals nearby in real-time. Retailers can target these ads to specific consumers, while users can dictate what sort of offers they’re open to and how often they’d like to receive them. There’s even an option to sync your Roximity account to your credit card, meaning the discount is applied automatically, without having to show a phone or coupon.

So far in 2012, the three-person Roximity team has gone through two rounds of funding. In May, they raised $20,000 in seed funding from local investors Eon Business and Fraser McCombs. Fast forward to July, when Detroit-based Ludlow Ventures invested $500,000 in the company.

For Newman and his co-founder, Austin Gayer, working out of Denver is a natural choice. “We love Denver. There is an amazing and supportive community here that just continues to grow,” Newman says. “Things like Startup Denver and Built In Denver are examples of how we are all coming together to support and grow the community.”

Last year, Roximity won Ford SYNC App Developer Challenge at the TechCrunch Disrupt Hackathon in San Francisco, which won them a deal to integrate their product into Ford SYNC vehicles. “When we heard about the 24 hour Hackathon, we jumped at the chance to go and crank out a prototype of what we had been imagining. After getting to the hackathon, we met some of the sponsors (most notably Ford) and found other cool APIs (like CityGrid) to integrate with,” Newman says. It was there that Roximity’s platform was born, and today it’s available as an iOS app.

The Roximity team has a lot of faith in their product, citing 20 percent redemption per day from their ads. According to Newman, delivering targeted and personalized advertising to consumers when and where it’s most relevant is the “holy grail” of advertising. It seems they aren’t the only ones who subscribe to this belief. Roximity partners with ad networks such as Valpak (Cox Media), CityGrid (CitySearch), and over 2,000 malls, as well as directly with retailers such as Qdoba and Whole Foods.

So what are Roximity’s goals for the rest of 2012? “Continue to crank!” Newman says. “We want to corner the in-car search market, and are focused on continuing to onboard additional auto partners. We've got a great team and a great product and some even more amazing opportunities to pursue thru the end of the year.”

Now about that Qdoba discount...I could really go for a burrito right about now.