What if I told you that I had a new(ish) content strategy that you can use in your content creation efforts that can help you generate more leads with less work?
Before I spill the beans on this new strategy, let's examine the logic behind inbound marketing or digital marketing strategy. If you wanted to increase traffic to your site by about four or five times, you wouldn't be writing four times more blogs. Even more, you wouldn't be creating four times more premium content offers. That's unrealistic and unattainable, and there are much better ways to drive results from online sources.
Instead of becoming a content creation sweatshop, your company can generate more leads by updating, revising, and re-optimizing blogs and other content. Digital marketers need to determine two primary things: first, what content needs to be updated. Second. when a well-performing blog post is deemed 'too old' to be relevant.
What is Historical Blog Optimization?
Historical blog optimization is the relatively new practice of optimizing older blog content so it's fresh, up-to-date, and has the ability to generate more traffic and conversions than it has already.
This marketing strategy is meant to make your content go further. Instead of working harder on the front side of your firm's content creation efforts, historical blog optimization will help you work smarter.
No longer is it enough to write blogs for the sole purpose of publishing content. The rise of content marketing and too many competitors all vying for their audience's attention has now caused the supply of content to outpace the demand. Even further, one can argue that the costs of writing a blog article can be higher than what is received from the end product, a published blog post.
According to Forrester Research, nearly half of all blogging content created by enterprises is going completely unused. How do you get more out of your blogging efforts?
Find out how to effectively use historical blog optimization.
