Located in LoDo, Layer3 has one massive mission: to reinvent the way you watch TV.
Wired features the innovative Denver based company in recent business section:
Watching TV these days is different than ever before. While most millennials and generations following them tend to only use internet streaming sites for content, households still typically have a cable provider. Here's the issue: there are too many ways to watch TV. Not only is there broadcast, cable, and internet streaming, but there are also many different ways to stream content from the internet: from the dozens of popular websites to technology like Apple TV and Roku.
None of the platforms offer the same content as the others, so paying monthly fees for Netflix on top of a cable bill is common.
The Wired article talks about how Jeff Binder, the CEO of Layer3, noticed this issue. While internet streaming may be on the rise, taking Cable companies down, Layer3 thinks that the future of TV doesn't have to be the internet. Maybe the future of TV just needs to be better TV.