Indie music promotion portal ReverbNation and online video sharing service Evver, Inc. and have entered into agreement to help artists reach their audience through viral technology – today’s new music marketer.
ReverbNation and Evver are two innovative companies that are helping to change the music industry and how independent artists get known.
Evver hopes to maximize ReverbNation’s reach as a leverage point for Evver’s viral technology to allow bands to be quickly discovered. The Evver platform allows fans to upload their photos to make videos that are set to band’s songs. Community is created when the fans’ photos connect with the band’s music. Virality occurs as the videos are shared through social media, email, etc.
“Our focus continues to lie in finding awesome music that not only accentuates the video experience but highlights new tunes that people may not have ever heard,” says Kraig Clark, CEO of Evver. “Much of the independent talent is chart-busting but unheard of. We hope to leverage the extensive reach that ReverbNation offers.”
ReverbNation concurs. “Perfect timing. We're always looking for new and exciting opportunities for our artists, and Evver provides that. It's a unique opportunity to be part of a technology platform,” notes Jed Carlson, President of ReverbNation.
Evver is a leading video sharing service that allows users to upload their favorite pictures and create videos set to songs of their choice for sharing. Evver is located in Boulder, CO and serves people across the globe.
ReverbNation provides over 3.1 million artists, managers, labels, venues, festivals/events and other music industry professionals with powerful, easy-to-use technology to promote and prosper online. Their wide array of distribution and promotional solutions provide the hands-on tools and actionable insights that allow them to reach their goals in an increasingly complex music industry. The company operates worldwide with customers on every continent. Over 20 million visitors come to reverbnation.com every month.