Develop a Winning E-commerce Growth Strategy By Optimizing Your Content

by Juliette Tholey
February 27, 2017

The goal of any e-commerce site is to be visible and easily found in order to develop online sales. While many small and medium-sized businesses are successfully offering their products online, it can be challenging to stand out from the crowd and stay ahead of industry shifts that can massively influence your sales and profits. A recent study has shown that 81% of shoppers conduct online research before making big purchases. The quality of your content that you give to your target audience is very important.

 

Keep your website well optimized

 

The biggest challenge of e-commerce is to appear in the first pages of Google Search results. For this, organic SEO and the purchase of Adwords or SEA (online advertising) will be two essential steps to developing your traffic. Indeed, creating your e-commerce website and putting it online will not be enough to make you visible on the web. You will need to make sure that the customers find you in order to develop your growth.

Other tools such as sponsoring (via professional blogs or business newsletters), or launching affiliate marketing campaigns can also exist. However, the optimization of your natural referencing will be defined by the quality and relevance of the content of your e-commerce website and any other related platform like social networks, blogs or newsletters. This step will be crucial in a long-term digital strategy. Keep your unique product descriptions to a maximum of 250 words with the broad terms in the product title and synonyms in the body text.


Your e-commerce website, a showcase to convert your prospects and sell

You have developed your e-shop and look forward to seeing your online sales climb. Try to consider integrating a blog as part of your content strategy to deliver useful tips and build a lasting relationship with your prospects, but creating quality content on a regular basis ensures a good SEO ranking and builds credibility with your potential customers. It also increases engagement, which you can use to drive customers to your e-commerce store.

 

Social networks, another way to develop online sales

 

If you want to be found by your customers, make sure to be present where they spend one to two hours a day on average, that is, on social networks. Depending on your brand's targets, you may want to create a Facebook page, a Twitter account or an Instagram page.

 

Mobile commerce is growing at a rate of over 130 percent annually. To stay competitive, you need to offer mobile accessible services such as delivery status, real-time notifications and product information.

 

That’s why mobile applications are needed in the e-commerce landscape. Your users, according to their age range, carry out their research and purchases via their mobile devices, so make sure that they find you there. But don’t forget the desktops!  It is unlikely that mobile revenue is going to rocket past desktop revenue in 2017.

 

 

This article highlights the importance of thinking about your content in order to develop your online sales. By working your products on their descriptive lists, improving your visibility and increasing your reputation through a professional blog, and animating your community with targeted campaigns on your social networks you will uncover opportunities to develop the growth of your e-commerce.

 

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