Golden-based marketing automation software company Net-Results recently announced 15 consecutive quarters of over 50 percent growth. In light of this growth, Net-Results will soon be expanding its own team by 2x and will likely relocate its headquarters to Denver.
“Marketing automation is a massively growing market and we need to ensure we have the resources in place, especially globally, to support our customers and partners,” president Matt Filios said. “Golden has been great for us, but long term we feel Denver is a good fit for our company.”
Looking further down the line, this will allow for the Net-Results team to focus even more on building a global channel of digital marketing agencies to support and market the Net-Results platform. Already Net-Results is working with 75 global partners, including several Colorado agencies like DMX Engage and Iron-Point.
“One of the biggest lessons I have learned is to create, build, grow and support a channel that makes sense for all parties,” Filios said. “In this case we understood that marketing automation was going to be a big jump for some organizations that have been doing simple ‘batch-and-blast’ emails as their digital marketing strategy. They lacked the strategy and ability to execute successfully with marketing automation due to resource constraints or a skills gap. In working with digital marketing agencies they can fill those gaps until they are ready to do it on their own.”
As the channel expands, Net-Results is continually adding new features to its own marketing automation product including new reporting and dashboards features, CRM integration and social media integration.
“Our overarching goal is to simplify further our platform to continually make it less daunting for those making the switch from simple email marketing to a complete marketing automation solution,” Filios said.
The goal of making simple, enterprise-level software here in Colorado isn’t unique to Net-Results. Colorado is a hub for new and veteran enterprise software makers, a fact that Filios said only benefits his company in the long run: “We love the Colorado tech community. There are so many great opportunities to network with fellow software people at events put on by groups such as Boulder Denver New Tech, Galvanize, Built In Colorado, CTA and the like. This is a great time to be a software company in Colorado, for sure.”