Avoiding Business Model Fail | Techstars Boulder from 23rd Studios on Vimeo.
Nate Abott and Natty Zola were two best friends who started Everlater, a site in which users could record travel experiences, share them with friends and family, and discover new adventures. They learned how to code, built their own product, then figured out late in the game that their business model was flawed. The two co-founders shared the lessons learned in the analysis and restructuring process.
Everlater was later acquired by MapQuest in November 2012.
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