Effective CTAs (Call To Actions) are critical in order to turn your website visitors into leads. They can be placed on your website pages, your blog and in your emails.
The button text needs to speak to your target audience and communicate why they should click your button.
Okay, now let’s get started with some effective tips to create a CTA button that converts and generate more leads!
1. Don’t be afraid to repeat yourself
You want your message to be noticed, then clearly and easily understood. You have to repeat it to help your audience better retain the message.
Use multiple CTAs at the top and the bottom of the page and within the content itself. If the CTA works well, you can use it in another part of your website, or on other pages about your products and services.
Don’t forget to have a CTA in your top-navigation. It is the ideal place for your most important conversion point. In fact, the top navigation is the only element that will follow a visitor all over the website.
2. Don’t limit your CTA to an image
With image CTAs, you can just click on the entire image and it will take you to the desired page. Even if the images often help to direct a user’s attention to a CTA, sometimes an email or a website won’t show the image correctly. So your message will be lost in your CTA. Many email programs such as Outlook disable images by default. Be careful to always include a classic CTA button in your content with a small amount of text.
3. Make your CTA relevant
If your visitors are on your website, it means that they are searching for something and are interested. Take advantage of that and design a CTA that is highly relevant to the content and promise more information.
The blog is one of the most trafficked areas of the website. It offers valuable information and educates a special audience. Visitors are already engaged and asking a question relevant to the content discussed in the blog article that captured the reader’s attention.
Remember that many of the most effective CTAs are often those that educate the reader.
4. Be pushy
Ensure that the CTA clearly presents your value proposition to the visitor. Avoid generic CTAs such as “Click Here” or “Contact Us”. Two good ways to push (nicely) your visitors to take action can be:
- Use action verbs, so it makes it clear to the visitor what action should be taken. Make your call to action as specific as possible.
- Introduce a notion of urgency and use numbers, so it gives the user an understanding of how easy and immediate the action will be.
5. Make sure your CTA is clearly visible
It is very important that the CTA visually stands out from the content on your website. The design should be attractive. Consider the choices you make in terms of place, size and color for your CTA. Use larger fonts, contrasting colors, unusual shapes (but don’t be too fancy) and white space around your CTA.
To maximize your CTA effectiveness, you can use software like HubSpot. You can measure the effectiveness of a page at converting leads and the effectiveness of each CTA on that page. Click Through Rate (CTR) is the metric that can reveal how effective a CTA is.
