Amy Connell

Amy Connell

Associate Director, Emerging Business Accelerators
MarketingCounsel.net

Introduction

Extensive experience in all aspects of marketing management, particularly as it concerns technology-based products and services. Responsibilities have spanned the marketing spectrum, incorporating elements of wild creativity, nitty-gritty analytical detail, and friendly, but intensive, sales and negotiations. Have worked in a highly visible professional capacity for two Fortune 500 companies, as well as for a number of companies and clients who were just getting started in new business ventures. In an earlier chapter, worked for three years writing radio and television advertising, before completing a graduate degree in Business. Most recently, lead product marketing for Cognizant Technology's new BusinessCloud Portfolio. Provided strategic advisory services and hands-on development of positioning, messaging, branding, and content through multiple communications channels. Portfolio consists of ten products spanning mobility, cloud, subscription enablement, gamification, collaboration, asset management, and software development automation, as well as industry-specific solutions for healthcare, pharmaceutical, and wireless/telco. Currently enjoying the feast-or-famine of consulting for previous employers and teammates.

Interests

Marketing

Expertise

Marketing & PR
All aspects of corporate and product marketing/management. Specific skills include: Corporate and Product Marketing
and content. Seasoned people manager and sleeve-roller-upper
Lead Generation
Marketing Communications
Research and Analysis
SEO/SEM and PPC. Extensive experience translating detailed bells and whistles into compelling messaging positioning
Trouble-shooting
Website and Micro-site development

Companies

current
MarketingCounsel.net
Associate Director, Emerging Business Accelerators

Other web profiles

Connections

Philip Weber
CEO | Hcounter Incorporated
Carlin Sack
Editor | Built In Colorado
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recent blog posts

Amy Connell
This year’s Super Bowl online feed drew 2.1 million unique users, making it the most watched live stream sports event in history. And a Colorado company most people have never heard of is capitalizing on this trend. SportsLabs is currently pacing to manage more than 15,000 live video/audio sporting...
02/19/2014
VIEWS: 1,586
Amy Connell
So ... you've got an idea for a new product or service, and you want to validate the concept in the market. (Red flag alert: You're validating not testing.) In today's market, you have a number of options for do-it-yourself surveying: Survey Monkey, eSurvey, Zoomerang, and many more. I mean really...
01/08/2014
VIEWS: 325
Amy Connell
One of my favorite pet peeves is newsletters, or more accurately, promotional emails. I know it's somewhat heretical coming from a lifelong marketer, but nearly all newsletters are a colossal waste of time for everyone involved.
01/03/2014
VIEWS: 337
Amy Connell
Back when dinosaurs roamed the earth and I was going for my MBA, I teamed up with a DBA candidate to put together our Masters/Doctoral thesis on advertising clutter. Given that people were exposed to something like 13K promotions per day, how could a company break through to be noticed, favorably...
12/29/2013
VIEWS: 454

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