Strategic SEM Campaign Manager
Strategic SEM Campaign Managers will be managing accounts that spend over $5,000 per month in retail spend. They will assist the sales team in creating proposals and identifying upsell opportunities for the highest tiered accounts.
Optimization:
Weekly optimization summary reported to client and sales rep
Proactive campaign recommendations sent to client and sales rep on a regular basis
Google Analytics will be used to report on and evaluate campaign performance
Regular use of advanced campaign additions, including RLSA, Dynamic Remarketing, Shopping Campaigns, advanced bidding strategies and Bing’s Universal Event Tracking, etc.
Communication:
Regular calls with the sales rep and/or client
Assist sales reps with strategy recommendations for proposals and upsell opportunities
Provide upsell opportunities to Sales Directors
Reporting:
Custom monthly report
Summary of optimizations made that month
Strategy recommendations moving forward
Recap of campaign goals & if we have accomplished them
Automated report emailed weekly to sales rep and client
Reporting customized to client’s goals & industry
3 – 5 years managing campaigns on Google and Bing
AdWords certified (YouTube certification preferred)
Excellent verbal and written communications skills and a strong attention to detail
Extensive knowledge of Google Analytics or other third party analytics and optimization tools
Must have the ability to multi-task and work within firm deadlines
Proficiency in Excel
Strong quantitative skills
- Agency experience or experience working with multiple direct response advertiser accounts
This position is located at Adtaxi's Downtown Denver Office (101 W Colfax).