Strategic SEM Campaign Manager
We want to be the best. That’s why we hire the best. We thrive on challenging, rewarding, purpose-driven work. We’re looking for skilled individuals like you - for professionals full of talent, but not of themselves.
Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.
Adtaxi is a Google Premier Partner and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading edge technology of Adtaxi's Magellan Optimization Tool.
Job DescriptionThe Strategic SEM Campaign Manager is responsible for the strategy, creation and optimization of our highest spending SEM accounts. Strategic CMs will work closely with the strategic display, social and sales teams to make sure the client’s goals are aligned across all of AdTaxi’s departments. They will use advanced optimization techniques and beta testing opportunities in order to achieve the best ROI possible.
Strategic SEM Campaign Managers will be managing accounts that spend over $5,000 per month in retail spend. They will assist the sales team in creating proposals and identifying upsell opportunities for the highest tiered accounts.
Optimization:
Weekly optimization summary reported to client and sales rep
Proactive campaign recommendations sent to client and sales rep on a regular basis
Google Analytics will be used to report on and evaluate campaign performance
Regular use of advanced campaign additions, including RLSA, Dynamic Remarketing, Shopping Campaigns, advanced bidding strategies and Bing’s Universal Event Tracking, etc.
Communication:
Regular calls with the sales rep and/or client
Assist sales reps with strategy recommendations for proposals and upsell opportunities
Provide upsell opportunities to Sales Directors
Reporting:
Custom monthly report
Summary of optimizations made that month
Strategy recommendations moving forward
Recap of campaign goals & if we have accomplished them
Automated report emailed weekly to sales rep and client
Reporting customized to client’s goals & industry
3 – 5 years managing campaigns on Google and Bing
AdWords certified (YouTube certification preferred)
Excellent verbal and written communications skills and a strong attention to detail
Extensive knowledge of Google Analytics or other third party analytics and optimization tools
Must have the ability to multi-task and work within firm deadlines
Proficiency in Excel
Strong quantitative skills
- Agency experience or experience working with multiple direct response advertiser accounts
This position is located at Adtaxi's Downtown Denver Office (101 W Colfax).