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Hi! I’m Danielle and I lead the Acquisition Marketing Team at Craftsy. We want to add a seasoned enterprise SEO to our team so we can drive commercial success and increase our consumer satisfaction. Can you develop and deliver against a vision of what business needs are to help Craftsy succeed? Can you effectively manage, optimize and analyze performance to achieve increasingly better outcomes? Awesome, you’ll fit right in!
The Craftsy Marketing Team is innovative, passionate and extremely data driven, so you’ll be joining a team that will push you and we want you to do the same as we plan for and achieve growth in 2016 and beyond! Our mission is to become the premier global destination for curated education, inspiration and supplies for passionate enthusiast “makers.” Combining best-in-class expertise in digital marketing, technology, content and ecommerce, Craftsy is one of the fastest growing and most successful startups in the US. We’ve raised over $100MM from the world-class investors who backed Facebook, LinkedIn, and Blue Apron. We're located in Denver, CO a city ranked consistently as one of the best places to live and home to a thriving startup and business community.
What will your responsibilities look like?
- Technical
- Site & page architecture
- Link structure management & monitoring
- Redirect strategy & system response codes
- XML sitemaps, shopping feeds, webmaster tools
- Analytics
- Leveraging GA, MOZ and internal data sets for required strategy inputs
- Conducting performance investigations & troubleshooting site issues that translate into actionable site fixes
- Define & execute weekly & monthly reporting that effectively communicates channel performance
- Content strategy
- Keyword research & monitoring
- Onsite content strategy
- Offsite distribution strategy & cultivation
- Inbound link development strategies
- Cross functional training / advisory role - serving as the SEO SME across objective-based teams and content creation teams
- Conversion optimization - collaborating with blog content & product resources to run SEO experiments
- Planning - creating roadmap and managing prioritization of initiatives supporting organic traffic growth and engagement
What does your background likely look like?
- 7+ years’ SEO-specific experience with enterprise-level (sites with 1M+ pages) SEO program development and execution; eCommerce a plus
- Solid data analysis skills and ability to identify actionable insights from large datasets
- Proven track record assuming ownership, moving quickly to implement ideas and delivering results in a fast-paced environment
- Proven ability to work closely with engineering teams
- Excellent verbal and written communication skills
- Familiarity with HTML, CSS, and JavaScript
- Strong working knowledge of Google & Bing Webmaster Tools
- Advanced knowledge in Microsoft Excel, must be able to develop reports that communicate SEO KPI's and channel performance
- Competitive analysis and benchmarking
- High level of proficiency with analytics tools including Google Analytics (traffic sources and performance, site interaction / engagement) and MOZ (keyword ranking, competitive view, inbound links, site audit issues, domain / page authority trending); experience building internal tools leveraging APIs a plus
Please submit the following if you’d like to be considered:
- Your resume! Share your top accomplishments and academic or professional experience
- Instead of a traditional cover letter, we'd like you to respond to the following questions. We will not consider candidates who submit incomplete application.
- In establishing a vision for SEO at Craftsy, what would be your top three priorities?
- What do you think would be the greatest challenges and opportunities within SEO for a business like Craftsy?
- Who do you think the leaders are in SEO - industry, company or otherwise? Why?
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