Responsibilities:

• Create innovative display advertising programs which leverage cutting edge marketing technologies such as demand‐side platforms (DSP), advanced audience targeting, and retargeting
• Lead and have experience with the implementation of display and retargeting campaigns across relevant digital media networks (e.g. Connexity, DoubleClick, Adwords, AdRoll, Facebook)
• Set up relevant audience targeting for retargeting campaigns and optimize audience lists for performance
• Define program KPIs, structure tests, and report back on results and improvements in efficiency
• Partner and collaborate with cross-functional teams (branding, technology, creative) to plan, test, optimize, and grow campaigns
• Conduct multivariate tests, analyze data and utilize reporting to monitor and improve campaign performance
• Establish technical and creative needs,plan resource timelines and create formal technical and creative requests
• Partner with Business Intelligence team to provide in-house reporting and analytics on display campaigns in order to manage data driven program
• Bridge the gap between branding and programmatic media and establish buys to meet branding goals
• Serve as a subject manner expert on Display Media for the acquisition team and company

Qualifications:

• 5-7 years of experience implementing display marketing in-house
• Experience with DMPs, DSPs, and ad exchanges
• Very strong experience buying display advertising via Google AdWords
• Successful management of retargeting campaigns, including set up, optimization, and reporting
• Solid understanding of technical requirements for display marketing set up and management and ability to communicate these needs with software engineers
• Detail oriented and self-motivated individual who uses data to help drive decision making
• 3+ years of experience with Google AdWords, Bing Ads, and Google Analytics
• BA/BS in Mathematics, Marketing, Business, or equivalent discipline

ShopAtHome.com helps more than 50,000 online stores generate sales through the largest coupon and discount shopping site on the Web.  With over 80 million customers and 25 years in the lead generation business, we are Coupons & More.