About Us:

Travelers Haven is the industry leader in short-term housing solutions, trusted by nearly 20,000 traveling professional across North America annually. Our success is rooted in our proprietary technology and software, which allows as to be extremely agile and innovate and grow quickly.

We’re not your typical workplace – we’re self-funded, founder-led, and growing at a record-breaking pace. You have an opportunity to join our talented team at the ground floor. You can expect a fast paced, goal-oriented, entrepreneurial work environment filled with passionate professionals all working towards a common goal – please our customers, grow quick and smart and be the best in our industry.

The Opportunity:

We are looking to expand the talent of our marketing team with a Digital Marketing Manager. This person will report to the Director of Growth Marketing, and will own and develop our digital marketing strategies, and campaigns & measurement for Travelers Haven, as well as our sister brand Hotel Engine.

If you live and breathe digital marketing and have an affinity for business travel, we want to talk to you. The ideal candidate for this role is self-motivated, ambitious, and brings a great attitude every day. This person should have a strong background in digital marketing, campaign tracking & analysis, database & email marketing and should be comfortable driving an analytics/data-driven culture while also having an eye for impactful campaign creation. We are looking for this role to help develop, implement, track and optimize our digital marketing campaigns across all digital marketing channels for Travelers Haven and Hotel Engine. 

Responsibilities:

• Marketing automation and CRM – develop and implement lead scoring and build & optimize acquisition programs inside of Pardot & Salesforce
• Sales-marketing funnel tracking and optimization – ensuring the delivery of MQLs and helping to define and account for the conversion of MQLs to SQLs
• A/B and multivariate testing – deciding on tests to be performed that theorize the improvement of our sales-marketing funnel, tracking the results, and implementing the winning campaigns or assets
• Developing go-to-market strategies for new product offerings and extensions of existing products
• Measuring and reporting performance of marketing campaigns, and assessing against goals (ROI and KPIs – i.e. digital ad spends, week-over-week and month-over-month campaign optimization, acquisition [new user] grow, retention/repeat business usages metrics, etc.)
• Develop and manage paid search, display, retargeting, seo, and social media ad campaigns – i.e. creating ads, landing pages, and forms, and outlining overall digital paid strategy

Requirements

• BS/MS degree in marketing (or a related field) or equivalent experience
• 5+ years of experience in digital marketing – PPC (AdWords, Bing, AdRoll, Social), Content Marketing, Email Automation, Marketing/Sales-Funnel Optimization, etc.
• Google AdWords experience required - AdWords Certification a plus
• Experience managing and building campaigns (emails, landing pages, forms) inside of automation & CRM platforms (i.e. Pardot, Marketo, Salesforce)
• Strong proficiency with Excel including vlookups, pivot tables, and macros in order to streamline marketing data cleanup efforts
• Ability to efficiently sift through/organize/segment large quantities of data using segmentation rules within a CRM and using Excel formulas and macros
• Experience in optimizing landing pages and sales-marketing funnels
• Experience with A/B and multivariate experiments/testing
• Experience with website analytics tools (i.e. Google Analytics)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in digital paid marketing and measurement
• Working knowledge of HTML and CSS a plus
• Working knowledge of SEO best practices a plus