Programmatic Analyst
Adtaxi, a division of Digital First Media, is looking for a Programmatic Analyst to join their fast-growing programmatic team! This person will report to the Director of Programmatic and work to improve revenue across a number of DFM’s owned and operated properties. We’re looking for someone who isn’t afraid of a challenge and who wants to step up in a new role. This position is based in Downtown Denver, CO.
Responsibilities:
• Oversee reporting for DFM properties and programmatic operations
• Generate analysis based upon reporting to create recommendations moving forward
• Analyze and identify programmatic opportunities within the footprint
• Set up campaigns, test opportunities to find maximum revenue opportunities
• Manage open auctions (bid rate, win rate, CPM, Fill) and monitor / update floors and demand partners to increase overall performance
• Assist with programmatic guaranteed deals with direct sales to facilitate set-up and delivery
• Monitor and maintain ad quality across demand partners
• Maintain data integrity with utilizing SQL
• Curiosity and a desire to learn new things a must
• Advanced troubleshooting and problem solving skills
• Understanding of an ad trafficking platform, either on the agency or publishing side a bonus
• Ability to build reports and showcase actionable data to pass on to owned and operated properties
• Demonstrable passion for learning new technologies
• Expert Excel skills including advanced pivot table skills
• A proven track record of tackling new systems and learning how to use them effectively
• Experience in DFP a bonus
• Programmatic experience with SSPs or DSPs
• Experience using Tableau/DOMO or other visualization software