Product Marketing Manager, B2B
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Product Marketing Manager, B2B
This position is responsible for marketing our enterprise product with a keen eye for branding and messaging, you will be the marketing support behind the enterprise business vertical of Galvanize, Inc.
What You'll Do:
- Create and tune overall product positioning and messaging.
- Create content and copy for the web, print collateral, brochures, white papers.
- Develop customer facing collateral to be used by sales, on our website, and for marketing campaigns.
- Manage and host regular events for the sales organization.
- Take charge of the sales team’s learning and collateral to ensure they have consistent content that is clean, clear messaging, easy to understand, and engages prospects.
- Building sales documents in PowerPoint and Google Slides, including designing the message, creating the vision, and training the sales organization.
- Prepare demos, including to train the field team and with customers, as warranted.
- Be a product expert as well as a sales methodology guru for B2B team.
- Work with Product Manager to translate key industry, customer, sales, and competitive insights that help shape and influence product strategy.
- Provide marketing experience and insights on customer, industry, and competitive landscape to inform marketing strategies.
- Define and manage comprehensive go-to-market strategy including beta releases, positioning, communication of value proposition, and comprehensive launch plan.
- Measure, analyze, and learn how messaging and story is performing and develop recommendations on how to adjust and improve.
- Partner with sales, ops, analytics, and product to ensure that reports and dashboards are set up to visualize sales success.
Expected Experience:
- 3+ years experience with marketing and/or product management in enterprise sales.
- Established track record with outbound marketing and field support.
- Clear understanding and experience with enterprise sales process and customer buying behavior.
- Great at presenting to customers, executives, and press/analysts.
- Strong analytical skills and valuing data over opinion to drive insights on products, competitors, and market dynamics.
- Great eye for design and a passion for crisp, articulate messaging.
- Problem solver with tactical experience.
Galvanize provides equal employment opportunities (EEO) to all employees and applicants for employment. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
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