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Product Marketing Manager

Brandfolder by Smartsheet

Sorry, this job was removed at 1:53 p.m. (MST) on Wednesday, November 1, 2017

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Brandfolder is seeking Product Marketing Manager to join our fast-paced team. Your primary role will be to drive, deliver, and engender current and potential customers with our products through communication and positioning. You will immediately impact decision-making in a high-growth company. We are looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we are seeking:

WHAT YOU’LL DO

• Create compelling messaging, positioning, and materials for all sales, marketing, and first-touch communication of our products

• Lead market assessment, qual/quant analysis, lifecycle feedback, and represent the needs of the market internally across multiple departments

• Establish KPIs for product launches and rollouts in alignment with product group

• Demonstrate a strong understanding of the DAM industry to develop strategic product direction and positioning that relates directly to the benefits of the products

• Develop marketing strategies and materials specific to each market segment, including international distribution

• Plan and lead cross-functional efforts to drive successful product beta and alpha tests; also have the ability and flexibility to deviate from original plans based on evidence from these tests

• Help drive trial and retention through product interaction and communication

• Lead the adoption and usage of our products with clear product positioning, naming, and launch strategies and tactics

• Collaborate with product, design, marketing and other key stakeholders to ensure the broader team is aligned toward and executing on our strategic marketing vision

• Have a pulse on market trends (especially in other categories), and develop marketing strategies to increase our market presence and intender conversion

• Partner with marketing colleagues on driving cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiatives

• Lead competitive analysis and pricing/packaging discussions with business leads

WHAT YOU’LL NEED

• 2-5 years of experience as a PMM or marketing manager

• Collaborative, creative, and a lot of hustle

• Ability to show a market evaluation, comparison execution, and a GTM for a product online

• Superior project management skills; results focused with superb execution and follow-through; highly detail-oriented

• Exceptional analytical skills; strong focus on ROI; ability to take risks

• Self-motivated and flexible; thrives in startup environment

BONUS POINTS FOR

• SaaS experience

• The ability to not only come up with the ideas, but to executed on them in the form of graphics, video, direction, analytics, research, and front-end development

• Affection for dogs, especially in the office

• Previous work experience in an early stage startup environment

BRANDFOLDER PERKS

• Exposure to the world’s most powerful brands

• Generous paid time off

• Medical and dental insurance, 100% paid by Brandfolder

• Great office location in RiNo, bike and light rail friendly

• Free gym and pool access

• Monthly company events and happy hours

• Dog-friendly office

ABOUT BRANDFOLDER

Headquartered in Denver’s RiNo neighborhood, Brandfolder is the world’s most powerfully simple Digital Asset Management (DAM) platform for storing, sharing, and showcasing your brand. Our clients include Under Armour, OpenTable, Slack, and the Seattle Seahawks.

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Technology we use

Engineering
Product
Sales & Marketing

- GolangLanguages
- JavascriptLanguages
- PythonLanguages
- RubyLanguages
- SqlLanguages
- ReactLibraries
- DjangoFrameworks
- ExpressFrameworks
- FlaskFrameworks
- Ruby on RailsFrameworks
- SparkFrameworks
- PostgreSQLDatabases
- BigQueryDatabases
- IllustratorDesign
- InVisionDesign
- PhotoshopDesign
- SketchDesign
- InDesignDesign
- ProcreateDesign
- AsanaManagement
- TrelloManagement
- SalesforceCRM
- MarketoLead Gen

Location

We are located in the Zeppelin Station building in the heart of RiNo. The light rail is right next door and we are surrounded by bars and restaurants.

An Insider's view of Brandfolder by Smartsheet

What’s the vibe like in the office?

The vibe at Brandfolder is unique. With the casual environment the atmosphere is relaxed, but don’t let that fool you. Brandfolder folks work hard and are passionate about the company and seeing it grow. With an awesome office located in the heart of RiNo, city and mountain views surrounding, Brandfolder is a phenomenal place to come to work!

Caitlin

Account Executive

What projects are you most excited about?

The constant adventure we are on in regards to customer data. Of course exposing data to the end user is always helpful but how you present that in a super meaningful way is another. The DAM (digital asset management) world is constantly growing and the platform is defined in a large part by how customers are shaping the need.

Chelsea

Technical CX Manager

How does the company support your career growth?

At Brandfolder I’ve always felt that my career growth has been of substantial importance to the company. Being my first position out of college, I’ve had a lot to prove. I may be young but I’ve never felt that as a limitation here at Brandfolder. I’ve always been supported and encouraged to reach for what’s next.

James

Customer Success Manager

How do you empower your team to be more creative?

We believe in creating highly collaborative and empowered environment. Allowing team members to be involved in everything from product requirements, user experience, and technical decisions allows us to create great features for our clients. This enables each of our team members unique backgrounds to contribute to the overall design.

Jim

Head of Product

What are some things you learned at the company?

The importance of defining and executing on a feature's MVP (Minimal Viable Product)! We produce quality features efficiently because we don't waste time coding unnecessary pieces and we iterate quickly. With the completed MVP, I can work with the product and design crews to iterate and converge on the best, best, beautiful, final feature.