Kapost is a Boulder-based startup that is transforming how marketers build and manage a content operation. Enterprises that spend millions or even billions of dollars per year on marketing are coming to realize that an agile, well-run content operation is the best way to take advantage of new, digital channels to tell more valuable, authentic stories. Kapost is a recognized leader, working with the likes of IBM, GE, Lenovo and others do this.

At Kapost, we believe in a balanced life. We work hard, but also enjoy the mountains and great food and culture that Boulder has to offer. Our team is made up of extraordinary individuals, both personally and professionally. And we plan on always keeping it that way. We're growing fast and are looking to add to our talented team. Read more about our culture here!

Role

The Product Marketing Manager will work with the Director of Product Marketing (direct report) and VP Product to position the value of Kapost’s complex and diverse offering (if ‘complex’ and ‘diverse’ don’t hint at a challenge to you, this is not the right role).

This role will be instrumental in analyzing competitive and complementary players in the market, soliciting direct customer input to improve our product strategy, positioning, and collateral, and enabling internal teams to communicate our message.

Responsibilities

Own competitive analysis and related collateral/ enablement

Full-funnel content creation and messaging for online and offline channels

Conduct win, loss, and churn calls with customers/ prospects and help synthesize insights and recommendations for reporting to leadership team

Solicit inputs from sales and success team members; assess Kapost’s content performance and impact on the customer journey and suggest improvements

Help develop frameworks and enable colleagues to quantify the value of Kapost’s offering

Support sales opportunities (incl large enterprise RFI/ RFPs) with advice, positioning, and collateral

Support analyst (ex., Forrester, Gartner, SiriusDecisions, CEB, etc…) briefings and inquiries

About You

You’re a self-starter who enjoys working in tight teams but doesn’t need to be micromanaged

Strong writing and communication skills - expect to share samples of your work and writing

You enjoy the conceptual challenges of product strategy and positioning, but recognize most of this job is doing - creating/ iterating on content, tracking an ever-evolving martech ecosystem, etc… - think 80/20 rule

You’re passionate about technology and storytelling, but not afraid of a spreadsheet

You love working in a startup environment

You’re a humble and kind person