About Us

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

Role Purpose 

As the Growth Product Manager, you will partner with designers, engineers, and our Acquisition Marketing team to create the best new user experience for future Craftsy enthusiasts. You will bring your analytical depth and care for customers to grow and activate users in today’s experience, as well as be the leading edge for the Product team as we explore new verticals. 

Responsibilities 

〈 Lead a cross-functional team in discovery, design, implementation, and measurement of key features in acquisition and new user experience (e.g. organic referral, home page/category pages, registration, global nav). 
〈 Partner with Marketing to deeply understand the opportunity in new verticals; integrate them into product strategy and ensure launch prioritization is well-understood. 
〈 Continuously monitor, A/B test, analyze and report on key metrics for Growth initiatives. 
〈 Initiate usability studies, research, and market analysis to drive product insights into execution.

Basic Qualifications 

〈 Have 3+ years of experience in growth marketing or product management at a consumer-focused technology company 
〈 Are the one people come to for help with product analytics/tools (we use Google Analytics, Excel, SQL, R, STATA, Python) 
〈 Have experience launching new products from 0→1 within established companies 

Eligibility Requirements 

〈 Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered 
〈 Must be willing to work in Denver, CO 
〈 Must have unrestricted work authorization to work in the United States

Desired Characteristics

A gifted storyteller and dedicated advocate of a user-centered approach to product development