Amplio Digital is searching for a Paid Search Specialist to lead PPC account management within our paid media team. While the Search Specialist will undoubtedly wear many hats, he/she will primarily be responsible for delivering strategic paid advertising campaigns for a variety of direct response advertisers. In this role, you will have frequent interaction with clients and be exposed to a broad range of business situations and functional areas. Your success will be measured by achieving client and company goals.
 

Detailed Responsibilities

• Build rapport and cultivate relationships with clients, while driving a return on advertising investment

• Oversee account strategy and service delivery for multiple clients including, but not limited to:

• Identifying target audiences by analyzing the client’s Brand, and their customer demographic and psychographic data

• Creating targeted keyword lists, writing and testing ad copy, and launching campaigns on search, display, native ads and paid social media networks

• Managing landing page optimization and tracking URLs

• Creating, refining, and automating performance reports

• Exploring creative media alternatives and recommending relevant/creative solutions

• Actively managing keyword bids to meet client ROAS objectives

• Managing revenue/client and hourly pacing/client across a book of business

• Improve media performance tracking and reporting functions with a focus towards automation

Basic Qualifications:

• Bachelor’s degree with a minimum of 3-5 years of search advertising experience with an online retail either directly, or with an advertising agency, preferably in a client-facing role

• Skilled digital marketer with deep expertise in Google AdWords, Yahoo! Gemini, Bing Ads

• Demonstrated ability to manage multiple priorities in a fast-paced and dynamic work environment

• Excel wiz with in-depth knowledge of Microsoft Office applications (Word, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools

• Polished and persuasive communicator (written and verbal) with experience leading client meetings and calls

• Works well in a team and shines as an individual, all while maintaining a sense of humor

Preferred Qualifications:

• Strong general business acumen

• P&L management experience

• Knowledge of web analytics tools (e.g., Google Analytics, Omniture, Coremetrics) and suite of Google solutions (Tag Manager, My Business, Search Console, etc.)

• Familiarity with third-party bid and campaign management tools and ad serving platforms (Doubleclick Search/Campaign Manager, Marin Software, Kenshoo, Nanigans, Atlas Solutions, etc)

• Strong analytical and quantitative skills; ability to leverage data and metrics to recommend and drive sound business decisions

• Focus on continuous improvement and ability to develop and drive processes to that end

• Proven ability to work independently with demonstrated time management capabilities

• Ability to scale abilities with the growth of the business

• DoubleClick, Google Analytics, AdWords, Bing Ads, etc. certifications a plus

• Familiarity with pixel tracking setup and QA’ing