Paid Search Specialist
Arrow Electronics, Inc. is seeking a Paid Search Specialist. The Paid Search Specialist is an integral role within the Digital Services team responsible for managing paid sources of online visits and conversions. Budget management, strategic planning, and technical knowhow in the paid search marketing field, are important aspects of this role. Overall responsibilities include planning, competitive research and analysis, adherence to performance indicators, project management, traffic growth and conversion rate optimization. While adhering to a set budget, this individual will develop performance indicators that line up with company KPIs, and develop new avenues of paid traffic for the Arrow Digital Group.
Essential Responsibilities
- Drive customer acquisition and engagement via search engine marketing, including Google, Bing, and others.
- Plan, manage and execute a portfolio of paid search campaigns, including but not limited to strategy development, organization and management
- Responsible for ongoing optimization efforts to meet objectives, including but not limited to bid management, negative keyword strategies, and ad copy/creative revision based on performance history
- Creating new paid advertising campaigns as well as running competitive channel analysis, copy testing/modification, campaign deployment
- Provide regular performance updates to client stakeholders and make recommendations while sharing best practices, and alerting to new trends and emerging opportunities.
- Keeping abreast of latest paid search related changes, and understanding what they mean - communicate opportunities and challenges to the team
- Work within a team to execute paid search marketing strategies
- Set and reach PPC and CPA goals
- Landing page Conversion Rates
- Understand the relationship between, design, development and paid search marketing. Communicating those relationships throughout the marketing team
- Creating short and long term paid channel strategies
Requirements
- 2-3 years working in Paid Search Marketing Field
- Google Adwords certified
- Must have excellent verbal and written communications skills
- Excellent Skills in Excel
- Knowledge of website messaging, look and feel and performance to paid search marketing success
- Experience creating and tracking key performance indicators
- Success partnering and working on a team
- Prior experience using analytics software
Preferred Requirements
- Strong understanding of global paid search on engines such as Naver or Baidu
- Experience with Retail/B2C as well as B2B paid search marketing
- SEO experience a plus
At Arrow, we are driving innovation and choice by offering employees a variety of benefits designed to keep you and your family physically and financially healthy.
Our comprehensive, competitive benefits program is an important part of your total compensation package. We offer a variety of plans and coverage including health and welfare, retirement, paid time off, and voluntary benefits as well as resources to help you make cost-effective decisions for you and your family. Everyone counts at Arrow, and our benefits enable you to achieve and maintain better health and plan for your future as we work together toward smarter solutions in tomorrow’s technology.
Arrow offers competitive time off for you, which includes accrued vacation time, personal and floating holidays, in addition to other observed holidays. These are granted based on the date you join the company in any given year.
http://benefits.arrow.com