Founded in 2014, Amplio Digital delivers comprehensive strategy and execution for businesses—small and large—looking to increase growth and drive revenue. We’re a team with a unique set of skills knit together by one goal: do great work that generates results for our clients. We leverage cutting-edge data analytics and deep industry expertise to navigate the complexities of brand management in the ever-changing world of retail. We produce healthy results for our clients on both digital advertising platforms and the Amazon Marketplace. While many have laid claim to being experts in either digital or Amazon marketing, there are very few positioned to take a holistic approach to driving sales for clients.

Amplio Digital is growing fast, but we’re committed to our start-up roots. We are entrepreneurial by nature and don’t settle for the status quo. We know that in this business if you’re not updating, iterating or ideating, you’ll be left behind. There’s an intellectual curiosity that drives us to be better, and a perseverance to creatively and effectively solve problems. And while we’re laser focused on delivering results that exceed our clients’ expectations, we don’t take ourselves too seriously. If you share our passion for working hard, having fun, driving growth, and delivering great work, we have the following opportunity for you:

Paid Search Lead & Ad Ops Engineer - Boulder, CO

Amplio Digital is searching for a highly ambitious, tech-forward SEM/PPC subject matter expert to lead strategy and execution for our Enterprise paid search accounts. While the Paid Search Lead will primarily be responsible for delivering strategic PPC advertising campaigns for Enterprise level Search advertisers (budgets greater than $250k/mo), he/she will also have the opportunity to operate in white-space as a Mad Scientist: Driving innovation and process improvement (either through software or systems) within the Paid Media group. As the “tip of the spear”, and first to test partner Beta’s on the agencies largest clients, this role will drive best PPC practices and set the “Amplio way” throughout the Search division. The Paid Search Lead will also work with the Amplio Digital leadership team to expand service offerings, identify market opportunities to build products & IP through software development, and support business development to help maintain a healthy pipeline of business. Your success will be measured by achieving client and company goals.

Detailed Responsibilities

• Function as a paid search expert.
• Set strategy and manage execution of the agencies largest PPC clients with budgets up to $1MM/mo.
• As the PPC Subject Matter Expert, set the standard that all other Search Account Managers within the organization will be held.
• Design, develop, and manage PPC campaigns; including, campaign structure, keyword research, keyword management, keyword bidding, ad copy writing and testing, and any other core capability required to maximize results, drive volume, and hit important metrics.
• Monitor conversions, copywriting text ads, and manage bids daily according to allocated budgets.
• Stay up-to-date on latest SEM strategies and trends, while continually demonstrating new tools to boost efficacy of campaigns.
• Be consistent in ideation on innovative tactics and strategies that increase the effectiveness of Paid Search campaign management.
• Create Standard Operating Procedures and training to implement these tactics across the organization and SMB division.
• Uncover opportunities – either through tools, software automation or processes – to increase operations efficiency and/or new revenue opportunities. 

Basic Qualifications:

• Bachelor’s degree with a minimum of 5 years of digital advertising experience with online retail either directly, or with an advertising agency, preferably in a client-facing role
• Skilled digital marketer with deep expertise in Google AdWords, Yahoo! Gemini, Bing Ads, and Facebook Ads and familiarity with third-party bid and campaign management tools and ad serving platforms (Doubleclick Search/Campaign Manager, Marin Software, Kenshoo, Nanigans, Atlas Solutions, etc)
• Demonstrated ability to manage multiple priorities in a fast-paced and dynamic work environment
• 2-3 years of supervisory experience, including sourcing, training and managing individuals
• Excel wiz with in-depth knowledge of Microsoft Office applications (Word, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
• Polished and persuasive communicator (written and verbal) with experience leading client meetings and calls
• Works well in a team and shines as an individual, all while maintaining a sense of humor

Preferred Qualifications:

• Strong general business acumen
• Experience managing other PPC channels including Facebook Ads with a Direct Response focus
• Bachelor or Masters in a data driven field such as Economics, Finance, or Computer Science
• SQL , JavaScript, or other technical knowledge
• Experience operating as a Product Manager or leading software development
• P&L management experience
• Knowledge of web analytics tools (e.g., Google Analytics, Omniture, Coremetrics) and suite of Google solutions (Tag Manager, My Business, Search Console, etc.)
• Strong analytical and quantitative skills; ability to leverage data and metrics to recommend and drive sound business decisions
• Focus on continuous improvement and ability to develop and drive processes to that end
• Proven ability to work independently with demonstrated time management capabilities
• Ability to scale abilities with the growth of the business
• DoubleClick, Google Analytics, AdWords, Bing Ads, etc. certifications
• Experience up-selling/cross-selling existing clients
• Familiarity with pixel tracking setup and QA’ing 

Location

Amplio Digital is headquartered in downtown Boulder, Colorado. Consistently rated as one of the best places to live and work, Boulder is nestled at the base of the Rocky Mountains and home to the University of Colorado. The city boasts an average of 300 days of sunshine annually, pristine natural surroundings, a strong farm-to-table restaurant scene, and dynamic arts and cultural attractions. If you’re looking to live an active lifestyle, Boulder has it in spades. It’s a bike-friendly and highly walkable city, with easy access to hiking, rock climbing, mountain biking, and fishing.