Paid Media Supervisor

| Greater Boulder Area
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Founded in 2014, Amplio Digital delivers comprehensive strategy and execution for merchants—small and large—looking to increase growth and drive revenue. We’re a team with a unique set of skills knit together by one goal: do great work that generates results for our clients. We leverage cutting-edge data analytics and deep industry expertise to navigate the complexities of brand management in the ever-changing world of retail. We produce healthy results for our clients on both digital advertising platforms and the Amazon Marketplace. While many have laid claim to being experts in either digital or Amazon marketing, there are very few positioned to take a holistic approach to driving sales for clients.

Amplio Digital is growing fast, but we’re committed to our start-up roots. We are entrepreneurial by nature and don’t settle for the status quo. We know that in this business if you’re not updating, iterating or ideating you’ll be left behind. There’s an intellectual curiosity that drives and pushes us to be better. It gives everyone Amplio Digital the perseverance to creatively and effectively solve problems. And, while we’re laser focused on delivering results that exceed our clients’ expectations, we also like to have a lot of fun. If you share our passion for and commitment to great work, we have the following opportunity for you:

Paid Search Supervisor - Boulder, CO

Amplio Digital is searching for a Paid Media Supervisor to lead enterprise accounts. While the PM Supervisor will undoubtedly wear many hats, he/she will primarily be responsible for delivering strategic paid advertising campaigns for a variety of direct response advertisers. In this role, you will have frequent interaction with clients and be exposed to a broad range of business situations and functional areas. This supervisor will also work with the Amplio Digital leadership team to expand service offerings and support business development to help maintain a healthy pipeline of business. Your success will be measured by achieving client and company goals.

Detailed Responsibilities

 

  • Build rapport and cultivate relationships with clients, while driving a return on advertising investment 
  • Own entire account life-cycle including sales, contract negotiations, plan development, execution and reporting, ensuring client satisfaction and retention by managing expectations and delivering results 
  • Oversee account strategy and service delivery for enterprise clients including, but not limited to:

- Identifying target audiences by analyzing the client’s Brand, and their customer demographic and psychographic data 

 

- Creating targeted keyword lists, writing and testing ad copy, and launching campaigns on search, display, native ads and social media networks 

- Managing landing page optimization and tracking URLs

- Creating, refining, and automating performance reports 

- Exploring creative media alternatives and recommending relevant/creative solutions 

- Actively managing keyword bids to meet client ROAS objectives 

- Managing revenue/client and hourly pacing/client across a book of business

 

  • Oversee and manage above the line P&L for your teams in support of divisional and company-wide targets 
  • Effectively build, train and manage a team of media specialists and coordinators
  • Improve media performance tracking and reporting functions with a focus towards automation 
  • Actively support broader company recruiting efforts psychographic data native ads and social media networks

 

Basic Qualifications:

 

  • Bachelor’s degree with a minimum of 5 years of digital advertising experience with online retail either directly, or with an advertising agency, preferably in a client-facing role 
  • Skilled digital marketer with deep expertise in Google AdWords, Yahoo! Gemini, Bing Ads, and Facebook Ads and familiarity with third-party bid and campaign management tools and ad serving platforms (Doubleclick Search/Campaign Manager, Marin Software, Kenshoo, Nanigans, Atlas Solutions, etc) 
  • Demonstrated ability to manage multiple priorities in a fast-paced and dynamic work environment 
  • 1-2 years of supervisory experience, including sourcing, training and managing individuals 
  • Excel wiz with in-depth knowledge of Microsoft Office applications (Word, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
  • Polished and persuasive communicator (written and verbal) with experience leading client meetings and calls 
  • Works well in a team and shines as an individual, all while maintaining a sense of humor

 

Preferred Qualifications:

 

  • Strong general business acumen 
  • P&L management experience 
  • Knowledge of web analytics tools (e.g., Google Analytics, Omniture, Coremetrics) and suite of Google solutions (Tag Manager, My Business, Search Console, etc.) 
  • Strong analytical and quantitative skills; ability to leverage data and metrics to recommend and drive sound business decisions 
  • Focus on continuous improvement and ability to develop and drive processes to that end 
  • Proven ability to work independently with demonstrated time management capabilities Ability to scale abilities with the growth of the business 
  • DoubleClick, Google Analytics, AdWords, Bing Ads, etc. certifications a plus 
  • Experience up-selling/cross-selling existing clients 
  • Familiarity with pixel tracking setup and QA’ing

 

Location

Amplio Digital is headquartered in downtown Boulder, Colorado. Consistently rated as one of the best places to live and work, Boulder is nestled at the base of the Rocky Mountains and home to the University of Colorado. The city boasts an average of 300 days of sunshine annually, pristine natural surroundings, a strong farm-to-table restaurant scene, and dynamic arts and cultural attractions. If you’re looking to live an active lifestyle, Boulder has it in spades. It’s a bike-friendly and highly walkable city, with easy access to hiking, rock climbing, mountain biking, and fishing.

 

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Location

1300 Walnut St., Boulder, CO 80302

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