Online Marketing Manager

Survival Frog is a fast growing direct to consumer e-commerce company that excels in digital marketing and sales flow optimization. The leader in online survival & preparedness gear, Survival Frog takes pride in creating an Amazing Buying Experience. The right person for this job will have a major impact on the growth of the company over the next several years. This is definitely being part of something big.

THE JOB:

- The Marketing (Traffic) Manager is responsible for sending qualified online traffic to the various Survival Frog top selling offers. Current adspend is $20K-$50K per week, but looking to double that immediately.

- This is a fast paced work environment for A-Players only. We launch 4 to 8 new products every month, so there is a constant need to start and optimize new marketing campaigns - as well as cut losers and scale winners. Never a dull moment at Survival Frog!

- Survival Frog has 3 primary sales channels: (1) Direct Response landing pages, (2) E-Commerce store and (3) Third Party Platforms (Amazon, etc). The marketing department focuses on sending qualified traffic to the different landing page styles at a break-even ROAS.

- We are "direct response marketers" meaning we track every impression, click, conversion and ROI - "branding experts" do not do well with our company.

- Survival Frog has its own IT department, Digital Sales page layout experts, Graphics and Adcopy - and while experience in these areas is helpful, we only need the Marketing Manager to focus on paid traffic.

THE REQUIREMENTS:  

- Strong experience with paid online traffic sources: Display (Facebook, GDN, Media Buys, Remarketing) and Search (Google, PLA, SEO).

- Proven history in managing a team of traffic specialists and vendors. The marketing team currently includes a Marketing Assistant and Affiliate Specialist. The team is expected to grow as the adspend continues to increase.

- Must have a passion and track record in optimization and scaling campaigns that are gaining traction. Constant split testing and optimization of banners and adcopy is critical.

- Experience with consumer product sales. Ideal candidate would have had management position with $20m or larger e-commerce direct to consumer and selling physical product line. Experience with B2B or Services is less helpful.

- High aptitude and passion for data analysis with clear data presentation skills. If you aren't a data geek, this job isn't for you.

THE COMPANY:

Survival Frog is the leader in preparedness and camping gear sold online. We are growing around 30% per year and expect this to be a record breaking year. We have a fun, yet challenging work environment and promote a Learning & Growing culture. If you aren't highly motivated to advance your career and don’t enjoy learning then this job isn’t for you. No drama here, just mature and accountable behavior.  If you like the outdoors, hiking, camping, or have a little bit of prepper in you, then you will absolutely love our product line.

Our office is in Denver, near Federal and 2nd Ave where we have 20 rock star team members who are committed to growing the Survival Frog brand and providing "An Amazing Buying Experience".

Passion and a commitment to excellence runs deep at Survival Frog. All product sales come from our online efforts, no physical store. Survival Frog has over 500+ products that are fulfilled and shipped from our Denver office/warehouse.

THE MONEY:

Full employee benefits package, including holiday pay, paid personal days off, medical and dental coverage available (ask for details). Plenty of other little perks like free drinks/snacks, the occasional free lunch and monthly company fun time. And once a year we throw everyone into a 20-room house in Breckenridge and set our yearly goals (and have a lot of fun).

Annual income in the $70k - $100k+ range, with bonuses.

Plus potential for company equity shares.

THE PITCH:

If you want to learn more, answer the following questions. Give it some thought, don't just rush your resume over to us. We won't look at it unless you answer these 3 questions.

1 - Summarize your experience with paid online traffic and management.  Include the types of products you've worked with in the past (yea, we know it's on your resume, just tell us anyways).

2 - What does Direct Response Marketing mean to you?

3 - What questions do you have for us? (just bullet point it, we can talk through the details)

Send resume and answers to [email protected]