Scope of Responsibility:

• Develop, update and maintain a content calendar that reflects the content roadmap to support the SEO strategic direction
• Manage execution of calendar utilizing internal, external and vendor resources and ensure deadlines are met
• Work with key stakeholders to define SEO vision and strategic direction
• Analyze data to inform the SEO strategy and provide business cases for pursuing SEO initiatives
• Act as liaison with SEO agency relationship
• Act as liaison between marketing and development teams for SEO related initiatives
• Perform KW research to identify new opportunities for the arrow.com content
• Stay abreast of industry and company news, with a keen eye for coordinating how this news surfaces to Arrow.com when relevant to SEO strategy
• Review and proof copy on various digital assets or deliverables
• Manage and execute day-to-day aspects of digital content marketing with a strong emphasis on SEO value
• Help operationalize ongoing digital content production and management pipeline, processes and workflow for SEO related content
• Support Digital Marketing Team with regular project updates and reporting.
• Manage internal (brand and digital marketing services) and other external stakeholders as needed.
• Maintain content logging and cataloging system with specific dates, naming conventions, etc.

Additional Copy Writing Responsibilities:

• Write keyword rich copy for websites, landing pages, social posts, etc. where needed.
• Participate in testing and implementation of various SEO techniques with respect to content