Marketing Operations Manager

| Greater Boulder Area
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 ZOLL is a leading Digital Health technology company servicing the needs of the emergency and public safety industries. Our vision is Improving Lives Through Transformational People and Products. ZOLL is one of the Denver Posts' Top Workplaces for 2017, our 6th consecutive year winning this award. For more information on what it’s like to work at ZOLL, check us out on Facebook under ZOLL Data Management Careers!

 

Perks & Benefits: ZOLL provides a casual work environment, competitive salaries, and a compensation structure that rewards contribution and hard work.  Additionally we have stocked kitchens, free daily organic fruit delivery, on-site fitness center, on-site cafe, dry cleaning service and much more!  Our full benefits package includes 401(k), medical benefits that start on day 1, life insurance, AD&D, flex spending accounts and STD/LTD.

 

We are looking for a Marketing Operations Manager to support the Marketing team by gathering and analyzing data related to demand generation activities, marketing campaigns, tactics and programs and relating that data to pipeline and business performance along with managing functions—such as SEO and web optimization—assigned by marketing leadership. The ideal candidate has a broad background in digital marketing and will be able to demonstrate their ability to develop and manage strategic projects, analyze information gained and present to sales & marketing leaders around the world. 

Responsibilities:
  • Building and improving the marketing reporting and analysis processes, with the goal of demonstrating marketing’s impact on bookings, and to provide insight for future optimization. Deliver such reports on a regular cadence to track progress and to remove barriers.
  • Benchmark the current demand generation activities, performance and investment against industry best practices to provide recommendations and roadmap for improvements.
  • Define and maintain plan for the continual improvement, management and optimization of the ZOLL demand generation ecosystem
  • Work across Marketing organization to test, report, recommend change and optimize demand creation strategies including but not limited to SEO, web site optimization, email nurturing and deliverability, social media, events and content.
  • Partner with marketing and sales operations developing lead management excellence including execution of lead development, nurturing and scoring
  • Lead the development and management of marketing infrastructure/technology stack through collaboration with sales, marketing and IT
  • Provide operational support for campaign buildout and execution
  • Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measure, monitor and optimize the funnel from inquiry to MQL to closed opportunity and provide regular reporting to leadership teams
  • Maintain and improve the quality and governance of the marketing database, with tactics such as list segmentation, data enrichment projects to improve targeting, data cleansing, and list loading.

 

 

Qualifications:

Required:

  • CRM experience, specifically Salesforce.com
  • Advanced marketing automation experience, preferably Hubspot
  • A passion for Marketing Ops and Digital Marketing, and a desire to lead the continual improvement of demand gen processes and strategy
  • Excellent interpersonal skills, high energy and, strong interest in working within a fast-paced environment
  • Team-oriented disposition with ability to facilitate and own cross-functional collaboration
  • Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
  • Self-starter with the ability to effectively manage multiple projects and see them through from inception to completion
  • Strong strategic, analytical, project management and communication (oral and written) skills

 

Education and Experience:

  • 4+ years of marketing experience with 2+ years of automation program management
  • Bachelor's degree in Marketing, Business or Liberal Arts

 

 

ZOLL is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, national origin, citizenship, gender, marital status, sexual orientation, gender identity, genetic information, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. 

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Location

11802 Ridge Parkway, Suite 400, Broomfield, CO 80021

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