Marketing Manager, Revenue Team
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Our mission at Craftsy is to become the premier global destination for curated education, inspiration and supplies for passionate enthusiast “makers.” Combining best-in-class expertise in educational design, video production, technology, and digital marketing, Craftsy is one of the fastest growing and most successful start-ups in the US in the past 3 years. We’ve raised over $100MM from the world-class investors who backed Facebook, LinkedIn, and Blue Apron. Located in Denver, CO, we offer an exciting work environment, stock options, and all the latest technologies. We are one of the Top Places to Work in Denver and have been on Forbes list of America’s Most Promising Companies for 2014 & 2015.
Job Description:
We’re looking for a highly analytical, creative, curious, and performance-driven digital marketer excited to join our cross-functional Revenue team to own one or more of our primary retention marketing channels. As a Marketing Manager, you will have direct responsibility for driving revenue growth through management of one of our primary marketing channels. Specifically, you will:
We’re looking for a highly analytical, creative, curious, and performance-driven digital marketer excited to join our cross-functional Revenue team to own one or more of our primary retention marketing channels. As a Marketing Manager, you will have direct responsibility for driving revenue growth through management of one of our primary marketing channels. Specifically, you will:
- Perform in-depth analysis into marketing channel, campaign performance, and data segmentation to yield key insights and leverage these insights to optimize the performance of your retention marketing channel(s)
- Prioritize, design and execute campaigns and tests within one or more of our primary retention marketing channels to efficiently maximize revenue performance
- Collaborate with Designers and Copywriters to conceptualize, develop and test creative assets to support marketing campaigns which deliver strong revenue growth
- Work with Engineers and Product Managers to optimize landing pages and conversion funnels
Your background and experience may include, but is not necessarily limited to:
- Direct management and successful optimization of one or more digital marketing channels (email, social, paid search, display, SEO, etc…) at significant scale (not via an agency)
- Top-tier education focused on an analytical discipline (ex. engineering, economics, applied mathematics, statistics, business)
- Exceptional critical thinking, analytical, and problem solving skills demonstrated through strong professional experience in a data-driven environment (ex. consulting, banking, analyst program) - in-depth professional Excel experience required and SQL or Python a plus
- Experience prioritizing, managing and reliably delivering against multiple projects with tight timelines and high expectations
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