Marketing Manager
We like to find solutions to hard problems. We like the cloud. We like a world where the good guys win. We're looking for creative, collaborative, passionate people interested in making enterprise network security better.
The Marketing Manager is responsible for developing, adapting and executing highly effective programs to increase market awareness, generate demand, accelerate pipeline and grow sales. This individual will be responsible for measuring and monitoring performance of these programs. This candidate will report to the Chief Product Officer and will liaise across executive management, sales, product management and marketing to scope demand and field program requirements, budget, resource needs, and delivery timeframes associated with building the marketing-contributed pipeline.
The ideal candidate will have the following core competencies:
Core Competencies
Interpersonal skills
Team orientation
Communication, both written and verbal
Self-motivated / Initiative
You Will:
Build marketing campaigns that drive toward measurable goals and tell our brand story effectively
Develop annual and quarterly Field Marketing plans that build and scale the demand creation function across all stages of the funnel, driving high quality sales leads and developing our pipeline
Assist the field reps in their effort to generate new (and/or move existing) pipeline
Manage technical integration partner field marketing initiatives
Manage Enterprise, Cloud and Industrial Security field marketing initiatives
Manage international field marketing initiatives
Maintain data-driven marketing, measure and track ROI and implement learnings continuously
Create and manage ProtectWise Customer Advisory Board events
Daily communication with Inside Sales organization to ensure barriers are removed to drive pipeline acceleration
Determine and drive company presence at conventions, annual meetings, trade associations, and seminars
Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed, recommending options and courses of action; implementing directives
Manage external vendors and budget to accomplish goals
Manage lead flow and development from programs through inside sales, field sales and channel
REQUIREMENTS
This candidate should have previous experience in field marketing as both an individual contributor and running a field marketing team. The Marketing Manager will manage our trade show calendar, and trade show booths in the areas of concept, creation and implementation and metric reporting.
This candidate will help define the field marketing strategy and will implement strong forms of measurement. Candidate must be able to provide solutions to a diverse range of complex business problems. This position requires 5-10 years of marketing experience and a Bachelor's degree or equivalent experience – field marketing or technology marketing background a plus. Candidate must be willing to travel 30% of time.