Marketing Data Analyst
HomeAdvisor, a subsidiary of IAC, is an innovative internet company that helps homeowners improve their homes and contractors grow their businesses. A vibrant online marketplace offering an array of resources to its customers, HomeAdvisor is one of the biggest internet success stories in Colorado. We've grown up from our startup days - now with nearly a quarter billion dollars in annual revenue and growing international presence - but we remain nimble to stay ahead in the fast-changing internet ecosystem. All this makes HomeAdvisor a fascinating place to work.
The Marketing Data Analyst...
With more than 10 million homeowner service requests annually, HomeAdvisor operates in a dynamic internet landscape with rapidly changing customer preferences and behaviors. With so many moving pieces, our business can be quite challenging and complex. Opportunities and decisions often impact numerous factors and multiple business units. This makes the Marketing Data Analyst role critical.
We work closely with the executive and marketing teams to develop, execute, monitor, and refine key initiatives. In this position, you'll step into a strategic role that will support both our B2C and B2B marketing teams, focusing on understanding inter-channel synergies, applying predictive analytics for campaign optimization, and surfacing customer insights. On a daily basis you’ll be working with large and diverse data sets, where you will be tasked with understanding and communicating how marketing activities impact financial performance.
This is not a "take orders' environment - we are looking for "map-makers" who are passionate in helping chart our course forward.
Tools for the trade
- 1+ years of professional experience in a data/business analysis role
- Superior analytical, problem-structuring, and problem-solving skills
- Experience synthesizing information from numerous sources, working with incomplete data, and presenting concise analyses
- Excellent verbal and written communication skills
- Excellent presentation skills
- Ability to manage multiple projects simultaneously
Bonus Points Awarded For…
Background in mathematics, statistics, or related fields
Hands-on experience performing clustering, segmentation, and scoring
Demonstrable experience with SQL, R, Python
Tableau and/or BI experience