Market Research Manager
Do you want to work for a company that was voted a Denver Post Top Workplace for the last 3 years? HomeAdvisor's Marketing team has grown significantly over that time, and we've been able to make a substantial impact on the market's awareness of our brand in a short time. As we continue our growth, we are looking for a motivated and ambitious team player to manage our market research programs. This is a huge area of focus for the company.
As our Market Research Manager, you will oversee all primary and secondary market research initiatives for HomeAdvisor, such as brand health trackers, audience insights, concept testing, etc. As a thought leader in consumer insights and market research, you will own all of HomeAdvisor's research efforts. This role requires cross-functional team leadership, and will have regular interaction with other marketing teams, brand managers, and executive leaders. You have the opportunity to shape marketing and business strategy for our company, and really have a direct impact on how our customers experience HomeAdvisor every day.
Day-to-day you will:
- Plan, oversee, and execute market research and consumer insight initiatives for the company.
- Monitor and report on performance, leading to the continuous improvement of our research methodologies.
- Present results and recommendations to senior level management on a regular basis.
- Work with other business departments including, copywriters, designers, developers, and business development.
- Work with and manage 3rd-party relationships.
Why you might want to work at HomeAdvisor:
- HomeAdvisor is the industry-leading online marketplace connecting homeowners to pre-qualified home improvement resources in their area - a homeowner turns to HomeAdvisor every 5 seconds for help.
- You will be working for a company that been around for 16 years, is fast-growing and profitable, yet still has that entrepreneurial feel.
- We have launched a national, multimillion dollar TV campaign, and there is a huge emphasis on marketing and research to build strong relationships with the customers we acquire.
- We want you to grow - what do you want to learn? What responsibilities do you want? You ask, and we'll figure out how to help you. Plus, we want you to have fun - our atmosphere is laidback and casual, and we enjoy a great work-life balance with our 'take what you need' paid-time off.
What it takes to handle this position:
- BS/BA required
- 3+ years designing, fielding, and analyzing market research, and ideally will have played a similar role within a marketing organization, ad agency, or research firm.
- Strong project management skills with the ability to monitor multiple projects simultaneously and overcome obstacles.
- Must have excellent written and communication skills, and be extremely detail oriented.
- Superior analytical and problem solving skills, demonstrating the ability to understand key performance drivers and ability to execute against findings.
- Demonstrated ability to interpret in-depth analyses and uncover actionable insight.
- High aptitude for learning new skills and the willingness to tackle new challenges.
Sound like your next career move? Send us a resume today to start the conversation.