Manager, Marketing - Acquisition
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Our mission at Craftsy is to become the premier global destination for curated education, inspiration and supplies for passionate enthusiast “makers.” Combining best-in-class expertise in educational design, video production, technology, and digital marketing, Craftsy is one of the fastest growing and most successful start-ups in the US in the past 4 years. We’ve raised over $100MM from the world-class investors who backed Facebook, LinkedIn, and Blue Apron. Located in Denver, CO, we offer an exciting work environment, stock options, and all the latest technologies. We are one of the Top Places to Work in Denver and have been on Forbes list of America’s Most Promising Companies for 2014 & 2015.
We’re looking for a highly analytical, creative, curious, and results-driven digital marketer excited to join our cross-functional acquisition team to drive efficient customer growth at increasing scale.
As our Manager of Marketing - Acquisition, you will lead the team, strategy and execution against one of our most important marketing channels, driving efficient acquisition of passionate creative enthusiast customers.
As our Manager of Marketing - Acquisition, you will lead the team, strategy and execution against one of our most important marketing channels, driving efficient acquisition of passionate creative enthusiast customers.
Specifically, you will:
- Perform in-depth analysis into marketing channel and campaign performance to yield key insights and leverage these insights in partnership with your team to optimize performance
- Work closely with a team of bright, early-career digital marketers to define and execute against a strategy to efficiently drive significant growth in customer acquisition
- Collaborate with Designers and Copywriters to conceptualize, develop and test creative assets to support marketing campaigns which deliver strong results
- Work with Engineers and Product Managers to optimize landing pages, conversion funnels and onboarding experiences
- Prioritize, design and execute campaigns and tests within one or more of our primary retention marketing channels to efficiently maximize performance
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Your background and experience may include, but is not necessarily limited to:
- 3+ years of direct management and successful optimization of multiple digital marketing channels (email, social, paid search, display, SEO, etc..) at significant scale (not via an agency); preference given to candidates with Facebook experience
- 1+ years experience as an inspirational leader of high performing teams - with references indicating that members of your team are eager to work for you again in your new role
- Top-tier education focused on an analytical discipline (ex. engineering, economics, applied mathematics, statistics, business)
- Exceptional critical thinking, analytical, and problem solving skills demonstrated through strong professional experience in a data-driven environment (ex. consulting, banking, analyst program) - in-depth professional Excel experience required and SQL a plus
- Experience prioritizing, managing and reliably delivering against multiple projects with tight timelines and high expectations
- Experienced with digital performance management toolsets including social listening platforms and analytics packages – Google Analytics/Omniture/WebTrends/etc.
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