Job Description

As Digital Marketing Analyst you will assist in the development and execution of Sovrn’s publisher-facing marketing efforts.

Responsibilities

• Take initiative powered by self-motivation to go beyond daily expectations
• Accept responsibility for actions and decisions leading to continuous improvement
• Good at keeping multiple stakeholders informed while juggling multiple priorities
• Suggest and implement direct marketing methods to increase sales qualified leads
• Create marketing programs that can be scaled and implemented consistently by others across the company
• Partner with the Publisher Services team members to drive and execute new ideas that will deliver a consistent brand message to our Publishers
• Ability to perceive, understand and manage emotions resulting in a strong connection with peers and overall success
• Analyze the effectiveness of digital marketing deliverables, measure against objectives and report results
• Utilize digital customer acquisition and engagement marketing channels, including email automation, social media, display, and SEO
• Work with publisher engagement team to establish and measure lead generation processes, channels, tactics, and programs
• Partner with the design team to manage conversion optimization and tracking on sovrn.com

Qualifications

• 3+ years' experience in a digital marketing role
• Understanding of the digital advertising ecosystem
• Results oriented and strong analytical skills
• Experience in a high growth environment that has transitioned from startup to mid-size company
• Proven experience managing a variety of marketing systems, platforms and methods
• Marketing automation implementation and digital tool management
• Experience in SEO, SEM, display, social advertising, content marketing and retargeting
• Knowledge of how to drive traffic that converts and experience with multi-channel marketing and complex attribution

Position Reports to: Manager, Publisher Engagement