Director of Consumer Insights
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About Us
Craftsy’s Consumer Analytics team has the exciting and challenging goal of enhancing initiatives across the company through smart, timely, and actionable insights and strategy straight from our consumers. Craftsy is seeking a highly effective Insights leader to ensure delivery of actionable insights and build the team’s influence and visibility within our organization. S/he will work cross-functionally, translate ambiguous questions into structured research plans yielding high-quality results, and build trust with a variety of teams and stakeholders.
Responsibilities
〈 Develop a research agenda that consistently pushes our consumer understanding forward by prioritizing impactful research and gaining buy-in from key stakeholders
〈 Adeptly coordinate with multiple internal stakeholders, manage projects to schedule, and deliver actionable insights that advance important company initiatives
〈 Develop, manage, and facilitate all aspects of research projects to integrate customer feedback into the planning, execution, and evaluation of our business (including research executed both internally and externally)
〈 Dig into data and emerge with compelling and clear evidence-based stories that other Craftsy teams can easily understand and leverage directly in their own work
〈 Manage and develop one or more direct reports to maximize the team’s business impact
〈 Push to advance his/her own skill set and the capacity/capability of our team in order to provide new and increasingly more effective research
〈 At least 5 years working in a consumer insights role
〈 A track record of taking research projects from conception to completion with clear, useful results
〈 A data-driven mind that is comfortable working with both Qual and Quant and teasing out insights across multiple sources of data
〈 The ability to step back and understand how an insight or observation fits within the broader business objective
〈 Strong Excel and PowerPoint skills
〈 Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
〈 Willingness to travel and work overtime, and on weekends with short notice as needed
〈 Must be willing to work in Denver, CO
〈 Must have unrestricted work authorization to work in the United States
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
Responsibilities
Role Purpose
Craftsy’s Consumer Analytics team has the exciting and challenging goal of enhancing initiatives across the company through smart, timely, and actionable insights and strategy straight from our consumers. Craftsy is seeking a highly effective Insights leader to ensure delivery of actionable insights and build the team’s influence and visibility within our organization. S/he will work cross-functionally, translate ambiguous questions into structured research plans yielding high-quality results, and build trust with a variety of teams and stakeholders.
Responsibilities
〈 Develop a research agenda that consistently pushes our consumer understanding forward by prioritizing impactful research and gaining buy-in from key stakeholders
〈 Adeptly coordinate with multiple internal stakeholders, manage projects to schedule, and deliver actionable insights that advance important company initiatives
〈 Develop, manage, and facilitate all aspects of research projects to integrate customer feedback into the planning, execution, and evaluation of our business (including research executed both internally and externally)
〈 Dig into data and emerge with compelling and clear evidence-based stories that other Craftsy teams can easily understand and leverage directly in their own work
〈 Manage and develop one or more direct reports to maximize the team’s business impact
〈 Push to advance his/her own skill set and the capacity/capability of our team in order to provide new and increasingly more effective research
Basic Qualifications
〈 At least 5 years working in a consumer insights role
〈 A track record of taking research projects from conception to completion with clear, useful results
〈 A data-driven mind that is comfortable working with both Qual and Quant and teasing out insights across multiple sources of data
〈 The ability to step back and understand how an insight or observation fits within the broader business objective
〈 Strong Excel and PowerPoint skills
Eligibility Requirements
〈 Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
〈 Willingness to travel and work overtime, and on weekends with short notice as needed
〈 Must be willing to work in Denver, CO
〈 Must have unrestricted work authorization to work in the United States
Desired Characteristics
〈 3+ years of insights career has been in-house with a consumer business (not an agency)
〈 A passion for understanding our consumer. You are the type of person who is constantly wondering “how does this work?” or “why is this done this way?” — meaning you are strongly empathetic and curious.
〈 Experience working on consumer technology products and/or for a small/medium size company
〈 A startup person at heart (even if you don’t have startup experience) who is flexible, comfortable with ambiguity and able to flex the role s/he plays depending on the situation
〈 Experience with an online survey tool, SPSS, STATA, or R a plus
〈 A passion for understanding our consumer. You are the type of person who is constantly wondering “how does this work?” or “why is this done this way?” — meaning you are strongly empathetic and curious.
〈 Experience working on consumer technology products and/or for a small/medium size company
〈 A startup person at heart (even if you don’t have startup experience) who is flexible, comfortable with ambiguity and able to flex the role s/he plays depending on the situation
〈 Experience with an online survey tool, SPSS, STATA, or R a plus
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