Drawing from a background of healthcare and/or retail marketing, the Director of Consumer Engagement will concept, design, and execute multi-channel communications programs that measurably change the behavior of insured members to help lower healthcare costs and connect them with the appropriate level of care.

• Utilize NextHealth’s analytic platform, client research and secondary research to identify populations and detailed attributes to design interventions or (“nudges”) to change member behavior.
• Work with client marketing staff and project teams to identify optimal campaign strategies for nudging insured members to adopting the most appropriate form of care.
• Draft and optimize nudge content for call center scripts, direct mail, collateral, emails, and SMS text messages.
• Utilize behavioral economic techniques in the design of nudges to maximize campaign impact.
• Monitor and modify live campaigns to maximize client ROI, including review and feedback to call center staff to improve member engagement, ensuring timely and effective execution of procurement of leave behinds and fulfillment, and measurement of effectiveness of various campaigns and maximize returns.
• Identify and recommend NextHealth platform capabilities needed to optimize campaign execution.
• Wireframe content and deliver content to the graphic design team
• Research and manage a repository of successful nudges for reuse on various customer programs.
• Develop detailed methodology for campaign design and execution.
• Support internal corporate marketing activities as needed.

• 5+ Years experience in changing consumer behavior through multichannel marketing communications (direct response mail, and email, SMS text messaging, content marketing)
• 5+ Years Drafting, implementing, monitoring, analyzing campaigns
• 7+ Years in Marketing and/or Consumer Anaylitics field
• Healthcare or payer experience is a plus
• InDesign, Photoshop, Illustrator preferred but not required
• Bachelor’s Degree required
• Masters Degree is a preferred