Digital Marketing Analyst
HomeAdvisor is an innovative internet company that helps homeowners improve their homes and contractors grow their businesses. A vibrant online marketplace offering an array of resources to its customers, HomeAdvisor is one of the biggest internet success stories in Colorado. We've grown up from our startup days - now with nearly a quarter billion dollars in annual revenue and growing international presence - but we're nimble to stay ahead in the fast-changing internet ecosystem. HomeAdvisor and our sister company, Angie’s List, have combined to create the largest Homeservices marketplace in the nation. Part of ANGI Homeservices (ANGI), we connect millions of homeowners across the globe with home service professionals through our innovative and user friendly products. ANGI Homeservices operates 10 brands in eight countries, and is headquartered in Golden, Colo.
About the Digital Marketing Analyst position:
We are looking for a Digital Marketing Analyst to aid in the growth and optimization of our digital initiatives. The ideal candidate will be a hard-working, driven individual that will play a key role on the Digital Marketing team, optimizing, analyzing and ultimately helping to prove our online marketing initiatives. You will be a member of our talented team and report into our Digital Marketing Manager.
About the Digital Marketing Team:
The Digital Marketing Team has been a key component of HomeAdvisor’s success. The Digital Marketing team is responsible for performance-based online marketing initiatives, such as search engine marketing (SEM), display advertising, social advertising and more. This team manages millions of dollars in spend each month, and with that comes a huge opportunity to learn and excel. Digital is a large growth opportunity for the team and expanding our digital footprint is one of the main HomeAdvisor priorities this year.
Responsibilities:
- Continuously test and optimize new campaigns, audiences, bidding strategies, and targeting options
- Proactively seek and evaluate new innovative opportunities for campaign growth and improvement
- Create compelling ad copy and continuously test creative messaging, imagery, and brand positioning
- Define and implement marketing processes to facilitate campaign quality, scale, and execution
- Analyze large sets of data to deliver meaningful conclusions that can be turned into actionable decisions
Desired Experience:
- Bachelor’s degree with focus in Marketing, Business, or related field
- 2+ years experience managing and optimizing performance focused paid digital campaigns
- Goal-oriented with the ability to project manage, set priorities, and stay organized
- Ability to learn and work independently as well as with a team
- Self-starter approach to consistently meet and exceed objectives and take on more responsibility
- Strong listener with exceptional written and verbal communication skills
- Advanced proficiency in MS Excel
If you're interested in a career with us, we'd love to talk. If you have questions about any of our roles, talk with one of our Recruiters by signing up for our next chat: http://www.abouthomeadvisor.com/talk-to-us/